IBPA Independent Magazine – Article Archive

Article Archive

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Betsy Lampe, November 1995
The Sales Flyer: A Checklist »

PUBLISHED NOVEMBER 1995 by Betsy Lampe, Florida Publishers Association A sales flyer must speak for your book, especially when the person reading the flyer does not have the book in hand, which is the case when a book is displayed at a trade show. Look into using a good graphic design company to put your …

Florrie Binford Kichler, January 1995
President’s Post: First and Goal »

PUBLISHED JANUARY 1995 by Florrie Binford Kichler, IBPA Board President First and Goal In life, as in football, you won’t go far unless you know where the goalposts are. —Arnold Glasgow Colts 10, Kansas City 10. Two minutes left to play. Colts have the football. First down, 10 yards to go. The Colts quarterback takes …

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