IBPA Independent Magazine – Article Archive

Article Archive

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

Interested in suggesting articles?
Contact Alexa Schlosser at ASchloss@smithbucklin.com.

Interested in advertising?
Download the sales sheet and contact Ted Olczak at advertising@ibpa-online.org.



or Article Tags

Independent Articles
Peter Goodman, Stone Bridge Communications, December 1996
A Learning Experience »

Having attended two meetings in San Francisco recently, I thought I would share valuable information with the membership. The first meeting was on “the future of distribution” and featured the marketing director of NBN and Susan Reich of PGW and Harper SF. Some interesting comments: Unless you have $15 million in sales, you will need …

Robert Erdmann, Publishing Consultant, December 1996
Observations on Successful Publishing: Controlling Your Own Destiny »

Many veterans of publishing tell us of the monumental changes that have occurred within our industry over the past few years. As a 35-year participant in this industry, I suspect I would concur. But as we approach a new millennium, we can see many, many other changes all around us. Has the automobile industry changed? …

Jeffrey Dobkin, December 1996
How to Create a Winning Direct Mail Package »

PUBLISHED DECEMBER 1996 by Jeffrey Dobkin, author, How to Market a Product for Under $500! The secret of not losing your shirt in a direct mail campaign is to run a test. This is the beauty of direct mail–you never, ever need to lose big money. You can test the response to any package you …

Curt Matthews, IPG/Chicago Review Press, December 1996
What’s In a Niche? »

PUBLISHED DECEMBER 1996 by Curt Matthews, IPG/Chicago Review Press Of course we all know now that as independent publishers we should exploit niches and practice niche marketing of our books. But what exactly is a niche, and how can you tell a good niche from a bad one? A useful place to start is with a …

Judith Appelbaum and Florence Janovic, Sensible So, November 1996
A Low-Cost System for Marketing Novels Is Not a Work of Fiction »

PUBLISHED NOVEMBER 1996 by Judith Appelbaum and Florence Janovic, Sensible Solutions The very same people who know that target marketing works for nonfiction are often surprised when we report that it works for fiction too. “How do you identify the people likely to be interested in a novel?” they always ask, and “How do you …

Howard W. Fisher, Fisher Books, November 1996
How Distributors Can Get Wrung Out & Hung Out to Dry »

PUBLISHED NOVEMBER 1996 by Howard W. Fisher currently, Partner, Fisher Books Several years ago I joined a distributor, and over the course of 18 months, I learned firsthand what can go wrong in an exclusive publisher distribution business from the distributor’s point of view. The intent of this article is to provide a look over …

Nancy Field, Dog-Eared Publications, November 1996
Finding and Expanding Your Niche When Traveling »

PUBLISHED NOVEMBER 1996 by Nancy Field, Dog-Eared Publications Reprinted from the Aug. – Sept. 1996 MAPA (Mid-America Publishers Association) newsletter. Traveling becomes even more interesting and fun when you find business opportunities along the way. It is possible to create some contacts before leaving on a trip, however unexpected opportunities make it even more fun. …

Dianne Jacob, October 1996
Should Your Company Make a CD-ROM? »

PUBLISHED OCTOBER 1996 by Dianne Jacob, Publishing Strategist The CD-ROM market has many similarities to book publishing. It’s a huge, multi-million dollar business. It’s dominated by large corporations. There’s lots of money to be made if you get good distribution and have the right formula. These days, the right product is almost always a game, …

Curt Matthews, Chicago Review Press, October 1996
What Should I Call My Book? »

PUBLISHED OCTOBER 1996 by Curt Matthews, Chicago Review Press How important is it to come up with a good title for your book? How much will a bad title hurt your book? Of course the title is just one of many variables that can affect a book’s success, but recently I have had an occasion …

John B. McHugh, October 1996
Fourteen Permissions Caveats, Curveballs, and Nasty Little Secrets »

PUBLISHED OCTOBER 1996 by John B. McHugh, author of Permissions Management for Requesters and Granters Seeking permissions is an activity filled with many interesting surprises. Maintain a healthy sense of skepticism when you seek permissions so that you will not be unpleasantly surprised. To help you navigate some of the more “tricky currents” inherent in …

Ivan Hoffman, B.A., J.D, October 1996
Many Unhappy Returns »

PUBLISHED OCTOBER 1996 by Ivan Hoffman, B.A., J.D, Publishing Attorney It frequently seems that book publishers are not in the business of selling books. Rather, it often appears that they are in the business of consigning books. Although the paperwork may be marked “INVOICE,” the reality is that some or indeed all of the books …

Robert C. Brenner, MSEE, MSSM, October 1996
Guerrilla Marketing »

PUBLISHED OCTOBER 1996 by Robert C. Brenner, President, Brenner Microcomputing, Inc. Claire sat back with a determined smile. This month is the anniversary of her business and time to update her business plan. She will evaluate both her strategic plan and tactical plan. Marketing will be a major part of her focus. She has already …

Curt Matthews, Chicago Review Press/IPG, September 1996
Ingram Returns – Why Do They Happen? »

PUBLISHED SEPTEMBER 1996 by Curt Matthews, Chicago Review Press In last month’s newsletter, I complained about the propensity of small presses to complain about irritating aspects of the book business that can not be changed. This time I want to take a hard look at what may well be the leading subject of such complaints: …

Gene Schwartz, September 1996
Rules of Thumb in Pricing and Profitability »

PUBLISHED SEPTEMBER 1996 by Eugene Schwartz, President, Consortium House When I first started my career in the printing business in New York City (after abandoning my civil engineering and public administration goals), I started selling for a $35-a-week draw against commissions. We did our own estimating, and my boss, Ozzie Schroeder, who could practically make …

Joan Lowenstein, September 1996
Perspectives: Jake Baker and Internet Threats »

First Amendment protagonists are not always the types of people you’d choose to chat with over lunch or a cup of coffee. The cast of characters in federal-court free-speech cases includes anarchists, Ku Klux Klan wizards, teenaged cross-burners, and pornographers. One such character whose fate has been on the line is a former University of …

., August 1996
Chicken Soup Authors Win Award, Share Publicity Tips »

Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, have been awarded the 1996 Distinguished Author Award by the publishers of Radio-TV Interview Report. The sponsor of this award, RTIR, is a Lansdowne, PA based trade magazine which radio and television producers use to find authors, experts, and celebrities for interviews. …

Curt Matthews, Chicago Review Press/IPG, August 1996
What Causes a Bestseller »

PUBLISHED AUGUST 1996 by Curt Matthews, Chairman, Board of Chicago Review; Independent Publishers Group Is there a secret to success in publishing? Or perhaps seven habits, or a thirty-day, or -minute, or -second plan that will insure success? I don’t think so. The truth is that absolutely no one in our business knows what makes …

John B. McHugh, August 1996
The Best Books on Publishing Law and Book Contracts »

As a publisher, you need to understand publishing law. If your publishing responsibility is new author/book acquisitions, a working knowledge of book contracts is essential to your success. To provide you with a working knowledge of publishing law and book contracts, I recommend seven books I have found valuable. Each of these books should be …

Linda Donelson, Publisher, Coulsong, August 1996
ABA/PMA, Chicago 1996: »

What did you think of the ABA? This is the second year we’ve attended the convention, and for us the essence of the ABA will from this time on be associated with PMA. The PMA Publishing University was held this year at the Hyatt-Regency whose sky-lit, many-storied, inner courtyard invites you to toast and converse …

Ivan Hoffman, B.A., J.D, July 1996
Royalty Calculations in Book Contracts »

We often hear about book royalties in a fashion that is illusory. To discuss a royalty rate without at the same time discussing the basis for the rate’s calculation is like comparing apples to oranges. To banter about numbers like 8%, 9%, 17% or such is only one part of a significantly more complex issue. …

1 130 131 132 133

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed