In May 2013, Martine Ehrenclou’s The Take-Charge Patient won a Gold Benjamin Franklin Award in Reference and a Silver Benjamin Franklin Award in Self-Help. Here’s what Martine did to prompt her win, and a little about how it’s been paying off!
[Books with a copyright date of 2013 are being accepted now for the 2014 Benjamin Franklin Awards. Visit www.ibpabenjaminfranklinawards.com for more information.]
By Martine Ehrenclou —
We are still thoroughly enjoying the award! Because it is so respected, the Benjamin Franklin Award was the award we were really hoping to win.
To promote our win, I made sure to take photos of the actual award the night of the awards ceremony in New York and plaster the photos with the fabulous news on Facebook and Twitter. Then the real promotion began. I created a press release and used a news wire with an announcement that The Take-Charge Patient was a gold winner for the Benjamin Franklin Awards and had won 14 other book awards. Then I took that release and placed it on every social networking site I could think of including Facebook, Twitter, LinkedIn, Pinterest, Digg, Delicious, and more. Of course, the medals for both the gold in reference and silver in self-help were placed on The Take-Charge Patient website.
I placed ads in Publishers Weekly featuring the Benjamin Franklin award, as well as an ad in ForeWord Reviews, and in the IBPA newsletter that featured the winners.
I placed The Take-Charge Patient in book exhibits with the Benjamin Franklin Gold award seal on the cover in the BEA and ALA book exhibits and in several other book exhibits.
As a result, we were contacted by an Australian publisher who is interested in republishing the book, contacted by several other distributors and wholesalers interested in selling the book and more. Book sales went up by 25%-30% and they are continuing to climb from there.
To say that I am thrilled and honored is a tremendous understatement. I’ve worked very hard to write and publish books that would serve the public with credible, readable and helpful information. To receive this award was confirmation that I had achieved that goal and had produced a book that lived up to the standards of the Benjamin Franklin Awards.
The Benjamin Franklin Awards certainly has helped with not only my clout but the book’s clout. I’ve been doing speaking engagements and media interviews and writing articles for publication on subjects related to the content of The Take-Charge Patient. Anyone who knows about the Benjamin Franklin Awards is very impressed!
About the Author: Martine Ehrenclou, M.A., is an award-winning author, patient advocate and speaker. Her newest health book, The Take-Charge Patient: How You Can Get The Best Medical Care, winner of 16 book awards, empowers readers to become proactive and effective participants in their own health care. Through her books, lectures, media interviews, published articles and blog, Martine reveals insider information on how to interact effectively with medical professionals and navigate the health care system. She interviewed over 200 physicians, nurses, other medical professionals and patients for this book.