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Reaching Reading Groups Today: Effective Marketing and Publicity – 20% Off for IBPA Members

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IBPA Members can use discount code IBPA20 to receive 20% off tickets.

Faced with fewer bookstore shelves and book review pages than five years ago, anyone marketing a book today must know how to reach the huge and vibrant world of reading groups.

Join Your Expert Nation on May 6th to explore the following questions:

  • Which kinds of books and authors appeal most to reading groups?
  • How is finding and pitching nonfiction reading groups different?
  • What role might your local bookstore, library or GoodReads, the reader review site with some sixteen million members, play in this outreach?

Panelists

Carol Fitzgerald, co-Founder and President of The Book Report Network (TBRN)

Rich Kelley, VP, Your Expert Nation

Jean Hanff Korelitz, founder of BOOKTHEWRITER

Jill A.Tardiff, concept developer and current chair of National Reading Group Month (NRGM)

Jeanette Zwart, Marketing Strategist at Book Industry Study Group (BISG)

Moderator

Bridget Marmion, Founder and President of Your Expert Nation

IBPA Member Discount

Use discount code IBPA20 to receive 20% off tickets.

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