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Planning for Author Events- Now!

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A recording of this session is available through IBPA’s institution on OpenLearning.com. IBPA members can login to OpenLearning here to access it.

You wouldn’t dream of building a house without first establishing a foundation yet, counter-intuitively, that’s precisely what most authors do. In this class, Susan McBeth will discuss what authors should be doing NOW, no matter where they are in the writing process, to start establishing a firm foundation for their book.

The course will cover:

  • Defining an author’s goals for success and what makes an event successful
  • Identifying author strengths and limitations
  • Identifying an author’s audience
  • Pitching events to libraries and bookstores
  • Thinking outside the box with non-traditional events
  • Case studies

Publishers have an invested role in ensuring their author’s success, so don’t miss this class on Planning for Author Events-NOW! Together, we can start laying a foundation strong enough to launch a book!


Susan McBethSusan McBeth is the founder and owner of Adventures by the Book, bringing literature to life for readers through interesting, unique, and adventurous events and travels with authors. She is also the founder of the AuthorPreneurs, providing workshops and training to assist authors hone their entrepreneurial skills to better connect with readers. She is a current member of the One Book One San Diego committee, and a former Board member with the Southern California Booksellers Association. She also is a columnist for Wine, Dine and Travel Magazine, and is a San Diego State University Osher Institute facilitator. Visit her at www.adventuresbythebook.com.

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