A recording of this session is now available to view. IBPA members can log-in and access it here.
About the Program:
Need help creating a short-term marketing campaign? Are you still trying to figure out how to use social media for promoting your book?
Then join us! In Building Better Campaigns, Terry will walk you step by step through the process of designing and implementing a tailored promotional campaign using social media. Topics include:
- identifying the goal (and separating it from outcomes);
- determining your audience – and where to reach them;
- constructing a timeline and scheduling content;
- increasing time for social engagement; and
- monitoring campaign activities.
Casual and novice social media users, as well as those new to book marketing, will find the class beneficial and practical. At the conclusion of class students will have the information – and know about tools they need – to plan and execute a successful tailored marketing campaign.
In addition to this webinar, here are some helpful blog posts on social media by Terry:
Up Periscope: Live-streaming Video for your Social Marketing Toolbox
Are You Ready for the Buy? News from Pinterest
Instagram: A Beginner’s Guide
Singing the Social Media Blues: Choosing Platforms with Staying Power
About the Presenter:
A self-described “non-marketer,” Terry leans on her professional experiences and her genes (her dad was a teacher) in helping others get the most from their promotional efforts. She designs and presents webinars that offer action-oriented results in the areas of book promotion, strategic planning, and social media marketing. Terry has more than 25 years experience in research, analysis, writing (technical and creative), and coaching.