A recording of this session will be made available to IBPA members on Feb. 5, 2017. Please check back for details.
About the Program:
An effective marketing and publicity campaign can make or break the success of a book. In fact, many large publishers refuse to enter into publishing agreements without the guarantee of a certain number of author appearances and/or the use of certain top tier publicists. Publicists can cost $3-5K per month and many require a limited length of engagement, often costing tens of thousands of dollars in total.
Can smaller/independent publishers and/or authors afford this type of investment? The answer is often… no. Similar to the venture capital industry, the book business relies on a small number of stellar financial performers to cover the costs of the majority of projects that do not create a positive ROI. In other words, large publishers use the success of “blockbusters” to make up for the less robust financial performers across a large portfolio. But independent publishers/authors don’t have the advantage of a diversified portfolio. Therefore we must make wise, strategic choices about what we can afford for the few titles we have. An expensive publicist is often an impossible part of our strategy.
However, modern technology (and quite a bit of hustle) provides smaller publishers and authors with plenty of opportunity to get our books in front of the reading audience. This webinar will cover five powerful steps that every publisher/author can use to make the most of even the smallest marketing/publicity budgets. The advice is tested and proven by an author/publisher who has arranged over one hundred TV, radio, podcast, print and online appearances in the last year. The webinar promises to leave you empowered with action items and practical tools to make the most of your marketing/publicity efforts.
Can’t attend How to Get Publicity for Your Book – Even on a Shoestring Budget? Sign up anyway and watch the prerecorded session at a time suitable to you.
About the Presenter:
Kathryn Kemp Guylay, MBA, CNC, is a speaker, certified nutritional counselor, podcaster, radio show host, coach and author/publisher at Healthy Solutions of Sun Valley. She is the founder and executive director of Nurture, a national nonprofit that provides nutrition and wellness education to children and adults. Kathryn is the award winning and bestselling author of two books, Mountain Mantras: Wellness and Life Lessons from the Slopes and Give It a Go, Eat a Rainbow (a children’s picture book). Kathryn was recently named 2016 “Woman of the Year” by the National Association of Professional Women.
As a sought-after wellness expert, Kathryn is often interviewed by leading media such as ABC, CBS and NPR, and has appeared on over one hundred media outlets in the last calendar year. She balances her busy work schedule with hiking, skiing, yoga, music and organic gardening.