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The Alternative Press

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If you have a book that’s a good fit, you’ll be pleasantly surprised at how accessible the weekly “alternative” newspapers are. Over 100 alternative newsweeklies are scattered through major cities, and they offer impressive circulations. For example, the mainstream Seattle Post Intelligencer, a large metro newspaper, has a circulation of about 190,000. The LA Weekly, an alternative paper, has a circulation of 220,000! The key to getting your book covered is to make sure it’s a good match to this niche.Here are some of the book review topics that alternative papers have bitten into recently: digital music, an eerie science fiction novel, a book about how to pass a drug test, a spiritual New Age book, and a travel guidebook described as “a subversive masterpiece about travel.”If your book can be described as “counterculture” or “underground,” you’ve got a good chance. If your book is about rap, rock, alternative music, or heavy metal, they may jump at the chance to review it. If you have a book that ties into the arts, or anything that appeals to youth or singles in their twenties, you may catch their interest. Here is fresh contact information on some alternative newsweeklies. Most are quite accessible using the main telephone number. Many direct e-mails are provided too, and I also mention a few papers that you may not want to contact.Austin Chronicle

circulation: 88,000

telephone: 512/454-5766

e-mail: mail@auschron.com

fax: 512/458-6910

address: 4000 N. IH 35, Austin, TX 78765

book contact: Clay Smith

Austin is a surprisingly sophisticated market for the arts, has some very avant-garde elements.

Chicago Reader

circ: 137,000

tel: 312/828-0350

e-mail: mail@chicagoreader.com

fax: 312/828-0305

address: 11 East Illinois, Chicago, IL 60611

book contact: Alison True

Cleveland Free Times

circ: 60,000

tel: 216/321-2300

e-mail: letters@freetimes.com

fax: 216/321-3885

address: 1846 Coventry Rd., Ste. 100, Cleveland, OH 44118

contacts: Books, Toni. Managing Editor, Eric Broder. Eric’s direct e-mail is ebroder@freetimes.com.

Creative Loafing

circ: 170,000

tel: 404/688-5623

e-mail: atl@creativeloafing.com

fax: 404/614-3599

address: 750 Willoughby Way, Atlanta, GA 30312-1124

contact: Ken Edelstein. His direct line is 404/614-1244. His direct e-mail is ken.edelstein@creativeloafing.com.

Hartford Advocate

circ: 70,000

tel: 860/548-9300

e-mail: editor@hartfordadvocate.com

fax: 860/548-9335

address: 100 Constitution Plaza, Hartford, CT 06103

book contact: Alistair Highet. Direct e-mail: ahighet@hartfordadvocate.com.

Independent Weekly

circ: 50,000

tel: 919/286-1972

e-mail: editors@indyweek.com

fax: 919/286-4274

address: PO Box 2690, Durham, NC 27715-2690

book contact: Darren Stanhouse. His e-mail is stanhouse@indyweek.com.

Los Angeles Weekly (LA Weekly)

circ: 220,000

tel: 323/465-4414

e-mail: laweekly@aol.com

fax: 323/465-0444

address: 6715 Sunset Blvd., Los Angeles, CA 90028

book contact (new): Debbie Picker, arts/entertainment writer

Metro

circ: 195,870

tel: 408/298-8000

fax: 408/298-6992

address: 550 S First St., San Jose, CA 95113-2806

book contact (new): Michael Gant

Metro Times

circ: 101,000

tel: 313/961-4060

e-mail: metrotimes@aminc.com

fax: 313/961-6598

address: 733 St. Antoine, Detroit, MI 48226-2936

contacts: Books, George Tysh. His direct line is 313/202-8012; his e-mail is gtysh@metrotimes.com. You can also ask for Alisa Gordaneer, direct line 313/202-8013; her e-mail is agordaneer@metrotimes.com.

Miami New Times

circ: 111,000

tel: 305/576-8000

e-mail: editorial@miaminewtimes.com

fax: 305/571-7678

address: 2800 Biscayne Blvd., Ste. 100, Miami, FL 33137

contact: Nina Korman. Her direct line is 305/571-7565.

New Haven Advocate

circ: 55,000

tel: 203/789-0010

fax: 203/787-1418

address: One Long Wharf Dr., New Haven, CT 06511-5991

contacts: Books, Christopher Arnott (new). Editor, Joshua Mamis. Mamis’s
direct e-mail: jmamis@newhavenadvocate.com.

NOW

circ: 103,018

tel: 416/364-1300

fax: 416/364-1166

address: 189 Church St., Toronto, ON M5B 1Y7

book contact: Susan Cole

Written as a Toronto alternative news and entertainment magazine. Articles profile film, music, theatre, art, dance, fashion, comedy, and restaurants, as well as news of social change and seasonal activities.

Orlando Weekly

circ: 50,000

tel: 407/645-5888

e-mail: feedback@orlandoweekly.com

fax: 407/645-2547

address: 807 S Orlando Ave., Suite R, Winter Park, FL 32789-4870

book contact: Lindy Shepherd

Philadelphia Weekly

circ: 118,000

tel: 215/563-7400

e-mail: weeklyedit@aol.com

fax: 215/563-6799

address: 1701 Walnut St., Philadelphia, PA 19103-5235

book contact: Liz Spikol

Providence Phoenix

circ: 60,000

tel: 401/273-6397

e-mail: providence-feedback@phx.com

fax: 401/351-1399

address: 150 Chestnut St., Providence, RI 02903-4644

book contact: Ian Donnis. His direct e-mail is idonnis@phx.com.

Sacramento News & Review

circ: 90,000

tel: 916/498-1234

e-mail: sactonewstips@newsreview.com

address: 1015 20th St., Sacramento, CA 95814-4202

book contact: Marcus Crowder. His direct line is ext. 1364; his e-mail is marcusc@newsreview.com.

San Francisco Bay Guardian

circ: 153,000

tel: 415/255-3100

e-mail: tom_tompkins@sfbg.com

fax: 415/255-8955

address: 520 Hampshire Street, San Francisco, CA 94110-141

book contact: Tom Tompkins

Seattle Weekly

circ: 75,000

tel: 206/623-0500

e-mail: info@seattleweekly.com

fax: 206/467-4338

address: 1008 Western Ave., Suite 300, Seattle WA 98104-1006

book contact: Emily Russin. Her direct e-mail is
baillargeon@seattleweekly.com.

Circulated in every coffee house in Seattle (and you know Seattle and coffee…).

Weekly Planet

circ: 95,000

tel: 813/248-8888

e-mail: letters@weeklyplanet.com

fax: 813/248-9999

address: 1310 E. 9th Ave., Tampa, FL 33605

book contact: Susan Edwards. Her direct e-mail is ed@weeklyplanet.com.

Before you make a phone call or send out a book review kit, here are some updates about alternative papers that have specific requirements, no longer exist, or may otherwise be a waste of time.City Pages Minneapolis / St. Paul

circ: 125,000

tel: 612/375-1015

e-mail: mtortorello@citypages.com

fax: 612/372-3737

address: 401 N. 3rd St., Ste. 550, Minneapolis, MN 55401

contact: Michael Tortorello (mtortorello@citypages.com) says, “We review literary fiction and literary nonfiction books only.”

Coast Weekly

circ: 70,000

tel: 831/394-5656

e-mail: mail@coastweekly.com

fax: 831/394-2909

address: 668 Williams Ave., Seaside, CA 93955

contact: Chuck Thurman, Editor – chuck@coastweekly.com. They only deal with local authors.

Dallas Observer

circ: 110,000

tel: 214/757-9000

e-mail: julie_lyons@dallasobserver.com

fax: 214/757-8593

address: 2130 Commerce, Dallas, TX 75201

contacts: Arts/Entertainment Editor is Zack Crane. Managing Editor is Patrick Williams (patrick_williams@dallasobserver.com). They don’t do book reviews. You need to come up with a story angle instead.

Houston Press

circ: 110,000

tel: 713/280-2400

e-mail: letters@houstonpress.com

fax: 713/280-2496

address: 1621 Milam, Ste. 100, Houston, TX 77002

contact: Margaret Downing, Editor. Her direct phone 713/280-2470; direct e-mail margaret_downing@houstonpress.com. They don’t do book reviews, need to go for an interview or a feature.

Pitch Weekly

circ: 90,000

tel: 816/561-6061

e-mail: pitchwee@qni.com

fax: 816/756-0502

address: 3535 Broadway, #400, Kansas City, MO 64111-2534

Just bought by New Times. They cut their book column. Now mostly doing long features. Cover sports, art, theatre, and food.

San Diego Reader

circ: 158,000

tel: 619/235-3000

e-mail: feedback@sdreader.com

fax: 619/231-0489

address: 1703 India St., San Diego, CA 92101

contact: Jim Holman, Editor, says they’re up to their necks in book reviews; can’t do any more.

Long Island Voice

circ: 60,000

location: Mineola, NY

No longer printed. Ceased publication January 2000.
Bev Harris is with Talion – “Red Dog Publicity.” You can reach the firm by phone at 425/228-7131 or e-mail via talion@ix.netcom.com. You’ll find additional contact information at their Website, http://www.talion.com/red-dog.htm.
This article is from thePMA Newsletterfor March, 2000, and is reprinted with permission of Publishers Marketing Association.

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