< back to full list of articles
Search the Web Like a Pro

or Article Tags

When searching for information on the Web, do you just fire up Google (www.google.com) and type in a word or two? You’re not alone.

Despite Google’s effectiveness as an Internet search tool, you probably could be a lot more productive in finding the information you’re after–using Google or any other search site. So says Paul Krupin, and he’s right.

Krupin–who has worked for the past 24 years as a researcher for the U.S. Department of Energy–wants to help others be better Web searchers. He has written a series of new books titled Magic Search Words (www.magicsearchwords.com), and he’s in the process of launching a pay website that automates Internet searching using his ideas (www.searchwordpro.com).

The books deal with Web searching involving narrow topics, including jobs, scholarships, and health, and Krupin’s currently writing another about how to search for information most productively at work. He shared his best ideas with me.

Lengthen

One simple trick is to add search words to your search string–words that will more finely hone your results. Use words that are relevant to the information you’re seeking and that will eliminate irrelevant pages.

If you’re searching for tips to help you improve office productivity by getting rid of unnecessary paperwork, for instance, don’t just type:

office productivity

Doing this in Google gives you nearly two million webpages. Instead, you could type:

„{¿>
office productivity tips paperwork

This brings up about 8,000 pages.

You can further refine your results by enclosing multiword terms within quotation marks. With the above example, the search string would be:

“office productivity” tips paperwork

This narrows the results to 200 pages. Since Google does an excellent job of placing the most relevant sites up front, all you typically need to do is peruse the first screen or first few screens of these results.

Subtract

Another simple trick is to use the minus sign to further eliminate irrelevant pages. You can place it in front of words related to topics you’re not interested in or in front of types of websites you’re not interested in.

You can eliminate most commercial websites, for instance, from your search results by adding “-.com” (without the quotation marks) to your search string. Instead of pages from advertising-laden dot-coms, you’ll turn up pages from .org, .edu, and .gov sites, which may provide more reliable information.

If you want to home in on sites strictly from, say, government agencies, you can add “.gov” (without the quotation marks) to your search string.

Experiment

A third trick involves experimenting with different words in your search string–adding some and eliminating others or switching the positions of the same words–then perusing the results.

Since different search sites use different search technologies and bring back different results, you can also try typing in the same search string at other search sites, including such promising new search sites as Teoma (www.teoma.com) and Vivisimo (www.vivisimo.com).

If you’re looking for just the most current information, you can experiment with adding the current year to your search string.

Some information, from the so-called “invisible Web,” is hidden within databases at websites and is accessible only by using that site’s search tool. One way to find this information is to include the term “searchable online database” (with the quotation marks) in your Google search string, then use the site’s own search engine.

If you’re looking for information at an individual site that doesn’t have its own search tool, and you’re using Google, you can add “site:” (without the quotation marks) to your search string, followed by the site’s URL (address). Make sure you don’t skip a space between “site:” and the URL.

Evaluate

Regardless of how you turn up information on the Web, exercise care in evaluating it, says Krupin. Try to determine the source of the information, and ask yourself whether this source appears qualified and unbiased or is instead just trying to sell you something. Also, try to verify the information by finding at least one other reputable source that provides the same or similar information, particularly if the information diverges from your current understanding or involves a critical business, health, or family decision.

“The Web is now the library of humanity, similar to the ancient library of Alexandria, housing mankind’s cumulative knowledge,” waxes Krupin, a bit too optimistically. Much knowledge still resides elsewhere, in books and other publications not yet online, and in heads.

But a great deal of valuable information can be found on the Web, if you know how to look for it.


Reid Goldsborough is a syndicated columnist and author of the book “Straight Talk About the Information Superhighway.” He can be reached at reidgold@netaxs.com or http://www.netaxs.com/~reidgold/column.

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterCheck Our FeedVisit Us On Linkedin