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Director’s Desk
Welcome New PMA Board and President

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July is the month that sees new members enter the PMA Board of Directors. The PMA Nominating Committee, consisting of all of PMA’s past presidents and three former members of the PMA Board of Directors, review all of the nominations for the board. They look for diversity in size of company, experience in publishing and geographic location of the company. The also look to see who will be leaving the board and what areas of expertise will be or is currently missing from the board. The slate is chosen and voted upon at the PMA Annual Meeting at the Publishing University.

This year we welcome the following new people to the PMA Board of Directors:

Florrie Binford Kichler, Patria Press, Carmel, IN

Florrie’s publishing career began at the Bobbs-Merrill Company in Indianapolis, Indiana, where she worked for more than 10 years. In 1997 she founded Patria Press, specifically to restore to print a classic children’s book series first published 50 years ago, now entitled the Young Patriots Series.

Tim McCormick, Greentree Publishing, Phoenix, AZ

Greentree was founded in 1996 to publish How to Behave So Your Children Will Too!. He sold more than 500,000 hardcover copies of this book in 19 languages. This book was sold to Viking/Penguin, along with a second title, How To Behanve So Your Preschooler Will, Too! For a significant seven figure advance. Greentree’s next project is Raising a G-Rated Family in An X-Rated World, scheduled for a late 2002 release.

William L. Russell, MBA, CPA, Entre Publications.

Bill has been a CPA practioner wi”>Ed local practice in Houston, Texas for the past 25 years. He has written and published eight books. His current book is First Business Start-Up: How to Know If Your Own Business Is a Career Choice, Know Your Business Idea makes Sense, Build a Winning Support Team, and Get Started Right. As a child he worked in a local print show and had the great experience of setting lead type, character by character and hand-cranked the presses as well.

Michael Vezo, WestcomPress

Michael has published Street Crazy–America’s Mental Health Tragedy, which is a true-life look at the world of the homeless mentally ill. In addition,Mike has acted as a print broker as well as Independent Sales Represent for McNaughton & Gunn, Inc.

Re-elected to the Board and entering their second and final term are:

Mark Ouimet, PGW/AMS, Berkeley, CA

Mark has been responsible in developing the Advanced Publishers Retreat and will be working on a new industry council within PMA specifically designed for those publishers whose revenue falls between the $1,000,000 and $20,000,000 range.

Keith Owens, NBN, Nashville, TN

Keith has been responsible for PMA’s Trade Distribution Program development and will continue refining this program to help publishers gain access to the bookstore trade.

The PMA President has the option to serve a one- or two-year term. Most serve two. The final meeting of the 2001/02 Board of Directors met in Chicago on June 3 and 4 under the leadership of Linda Ligon. Linda has led PMA into developing White Paper reports, increasing the visibility of the independent publishing community in the trade. Brainstorming sessions at each PMA meeting, orchestrated under Linda’s regime, have caused PMA to move into the refining and redeveloping many PMA programs. We now have an editor-at-large for the Newsletter, Judith Appelbaum; we now have series of reports and surveys about our industry authored by Tom Woll; we now have the largest publisher conference in our country, this year attracting more than 500 people to the Publishing University held in New York. Linda is a gentle champion for independent publishing and a person who listens and gets projects accomplished. While she is leaving the board this year, she will stay active, I know, in the development of the Advanced Publishers Council and will be there whenever anyone needs her. I value her as a colleague, but more so as a friend.

Our new president, Don Tubesing, has served on the PMA Board and was instrumental in developing PMA’s first Advanced Publishers Retreat in Gold Lake, Colorado. Years ago, when I sat in on a session Don was teaching at one of the Publishing Universities, he said something that I quote over and over and over again when I am asked to speak at conferences. At that time, Don was publisher of Pfeiffer-Hamilton/Whole Person Associates, one a general mainstream, somewhat regional, book publisher, the other more geared for the trade. At this seminar Don said, “I publish books for an about Duluth, Minnesota. If the book is ready and able to move outside of Duluth, I’m ready to move with it and provide it with all the backup I can.” Pfeiffer-Hamilton has had many modest regional successes, and some incredible national ones as well, such as Old Turtle; The Duct Tape Book; and their latest, Grandmother’s Quilt. He’s also had some he’d like to forget, making him a real publisher’s publisher! He and his wife, Nancy, also a very integral part of their publishing company, recently moved from Minnesota to New Mexico. A staunch supporter of literacy, we look for an exciting two years with Don at the helm of PMA.

 

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