A Winner on the West Coast: Publishing University 2012
by Florrie Binford Kichler
The City by the Bay was rocking as IBPA Publishing University came to the West Coast for the first time in five years.
Just ask the close to 300 attendees, speakers, and industry partners who filled the Sheraton Hotel in San Francisco to bursting during IBPA’s West Coast edition of Publishing University on March 9–10.
IBPA made a giant leap of faith by holding Publishing University in California after an extended run in New York, and West Coast publishers—as well as many who traveled from further away—could not have been more supportive and enthusiastic.
“Exceptionally exciting and informative,” “Incredible speakers,” “Great energy and vibe” were just a few of the comments overheard as attendees rubbed elbows with (and learned from) the more than 50 experts from major players in the industry including Google, Amazon, Apple, Goodreads, O’Reilly, Berrett-Koehler, Bowker, Ingram, and many more.
This year’s Publishing University featured 24 breakout sessions with topics as varied as “Crash Course in the Basics of E- and Print Publishing,” “Book App Basics,” and “Marketing to Libraries in the 21st Century,” along with our popular “Ask the Experts” one-on-one consultations with industry professionals.
Other highlights included:
• an opening address by Steve Piersanti, founder and CEO of Berrett-Koehler Publishers, who
explained (among other things) “The 10 Awful Truths About Book Publishing (And How Publishers
• a luncheon hosted by Michael Wolf of GigaOm and featuring Otis Chandler, founder of Goodreads
(and Hardy Boys fan), whose keynote talk provided tips on how publishers can reach the more than
7 million readers who call Goodreads home
• “Emagination,” the panel of “e-prognosticators,” hosted by Christopher Kenneally of the Copyright
Clearance Center, discussing the latest in social media trends
• “Secrets of Successful Amazon Selling” showcasing two small author/publishers, Bela Andre and
Aaron Patterson, whose combined sales total tens of millions of books
• Early morning sessions: “Opportunities—Taking Advantage of Book Industry Changes,” offering Dan
Poynter’s unique perspective, and “Breakfast with Google,” featuring the latest tools for
publishers from the search engine giant.
Who Made It Magic
The magic of IBPA Publishing University lies not only in offering the hottest topics, tips, and techniques for publishing success but in creating an atmosphere that invites attendees to make friends, meet colleagues, and establish a network of mentors and peers that will continue long after the event has ended.
And it takes many magicians to make that happen. IBPA Publishing University simply would not be possible without the generosity of the volunteer speakers, course organizers, onsite helpers, and IBPA board members, as well as the hard work and dedication of our staff and industry sponsors.
Thanks to all those listed below for their time and commitment to the independent publishing community.
And watch for another edition of IBPA Publishing University coming soon to your region!
Speakers and Organizers
Maria Jesus Aguilo, Berrett-Koehler Publishers Inc.
Rebecca Albani, Bowker
Bella Andre, Oak Press
Mary Agnes Antonopoulos, Rockaway Writer
Jim Azevedo, Smashwords
Molly Birckhead, HarperOne
Shannon Bodie, Lightbourne, Inc.
Angela Bole, Book Industry Study Group
Peter Bowerman, Fanove Publishing
Peter Brantley, Internet Archive
Davida Breier, Johns Hopkins University Press
Jonnie Bryant, McNaughton & Gun, Inc.
Cevin Bryerman, Publishers Weekly
Elise Cannon, PGW/Perseus
Roy Carlisle, The Independent Institute
Otis Chandler, Goodreads
Stephanie Chandler, Authority Publishing
Mark Coker, Smashwords
Robin Cutler, Ingram Content Group, Inc.
Eric DelaBarre, Seven Publishing
Sarah Dickman, Odyl
Rana DiOrio, Little Pickle Press, LLC
Tom Doherty, Cardinal Publishers Group
Julie Eakin, ForeWord Reviews
Brian Felsen, BookBaby
Cynthia Frank, Cypress House
Joel Friedlander, Marion Bookworks
Donna Galassi, Avalon Travel and Seal Press
Kelly Gallagher, R.R. Bowker
Cali Gilbert, Author and Photographer
Sharon Goldinger, PeopleSpeak
Bob Goodman, Silvercat Publishing and Promotions
Peter Goodman, Stone Bridge Press
Tanya Hall, Greenleaf Book Group LLC
Sarah Houghton, San Rafael Public Library
Brian Jud, Book Marketing Works
Christopher Kenneally, Copyright Clearance Center
Thom Kephart, Amazon.com
MaryAnn Kohl, Bright Ring Publishing
Hut Landon, Northern California Independent Booksellers Association
Karen Leland, Sterling Marketing Group
Maggie Lichtenberg, Open Heart Publishing
Dr. Haki Madhubuti, Third World Press
David Marshall, Berrett-Koehler Publishers, Inc.
Ron Martinez, Aerbook
Dave Marx, Passporter Travel Press
Josh Mettee, American West Books, Inc.
Stephen Blake Mettee, The Write Thought
Jane Musser, Avalon Travel and Seal Press
John Mutter, Shelf Awareness
Allen Noren, O’Reilly
Steve O’Keefe, Patron Saint Productions, Inc.
Karla Olson, BookStudio
Mark Ouimet, Ingram Publisher Services, Inc.
Amit Pande, Google Inc.
Aarti Parikh, SachManya/Kite Press
Chintu Parikh, SachManya/Kite Press
Aaron Patterson, StoneHouse Ink
Steven Piersanti, Berrett-Koehler Publishers Inc.
Dan Poynter, Para Publishing
Lloyd Rich, Law Office of Lloyd L. Rich
Stephanie Ridge, PR by the Book
Christopher Robbins, Gibbs-Smith
Lindsey Rudnickas, Netgalley
K.G. Schneider, Cushing Library
Janice Schnell, Ingram Content Group Inc.
Sarah Serafimidis, North Atlantic Books
Cynthia Shannon, Berrett-Koehler Publishers, Inc.
Carlene Sippola, Whole Person Associates
Neal Sofman, Bookshop West Portal
Joan Stewart, The Publicity Hound
Stephanie Stewart, Fitzhenry and Whiteside
Jon Tandler, Ryley, Carlock & Applewhite
Ben Todd, Firebrand Technologies
Margie Scott Tucker, Books Inc.
Simon Warwick-Smith, Warwick Associates
Michael Wolf, GigaOm
Ingram Content Group
Createspace/Kindle Direct Publishing
Argo Insurance Brokers, An Integro Company
Color House Graphics, Inc.
Fidlar Doubleday Inc.
Four Colour Print Group/MyTableBooks.com
Hercules Freight Company
Edwards Brothers Malloy
McNaughton & Gunn
Bay Area Independent Publishers Association
Copyright Clearance Center
Follow Florrie and IBPA on Twitter at twitter.com/ibpa, and on IBPA’s blog at ibpablog.wordpress.com. Join Independent Book Publishers Association–IBPA group on Linked In (linkedin.com).
Now Hear This
Thanks from IBPA to Patrick von Wiegandt and the staff at VW Tapes, which recorded the University sessions for us. Members who couldn’t be there—and members who’d like to rehear sessions or hear sessions they missed—can access the recordings by visiting vwtapes.com and clicking on “IBPA.”