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President’s Post: A Winner on the West Coast: Publishing University 2012

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President’s Post


A Winner on the West Coast: Publishing University 2012

by Florrie Binford Kichler

The City by the Bay was rocking as IBPA Publishing University came to the West Coast for the first time in five years.

Just ask the close to 300 attendees, speakers, and industry partners who filled the Sheraton Hotel in San Francisco to bursting during IBPA’s West Coast edition of Publishing University on March 9–10.

IBPA made a giant leap of faith by holding Publishing University in California after an extended run in New York, and West Coast publishers—as well as many who traveled from further away—could not have been more supportive and enthusiastic.

“Exceptionally exciting and informative,” “Incredible speakers,” “Great energy and vibe” were just a few of the comments overheard as attendees rubbed elbows with (and learned from) the more than 50 experts from major players in the industry including Google, Amazon, Apple, Goodreads, O’Reilly, Berrett-Koehler, Bowker, Ingram, and many more.

Memorable Moments

This year’s Publishing University featured 24 breakout sessions with topics as varied as “Crash Course in the Basics of E- and Print Publishing,” “Book App Basics,” and “Marketing to Libraries in the 21st Century,” along with our popular “Ask the Experts” one-on-one consultations with industry professionals.

Other highlights included:

• an opening address by Steve Piersanti, founder and CEO of Berrett-Koehler Publishers, who

explained (among other things) “The 10 Awful Truths About Book Publishing (And How Publishers

Can Respond)”

• a luncheon hosted by Michael Wolf of GigaOm and featuring Otis Chandler, founder of Goodreads

(and Hardy Boys fan), whose keynote talk provided tips on how publishers can reach the more than

7 million readers who call Goodreads home

• “Emagination,” the panel of “e-prognosticators,” hosted by Christopher Kenneally of the Copyright

Clearance Center, discussing the latest in social media trends

• “Secrets of Successful Amazon Selling” showcasing two small author/publishers, Bela Andre and

Aaron Patterson, whose combined sales total tens of millions of books

• Early morning sessions: “Opportunities—Taking Advantage of Book Industry Changes,” offering Dan

Poynter’s unique perspective, and “Breakfast with Google,” featuring the latest tools for

publishers from the search engine giant.

Who Made It Magic

The magic of IBPA Publishing University lies not only in offering the hottest topics, tips, and techniques for publishing success but in creating an atmosphere that invites attendees to make friends, meet colleagues, and establish a network of mentors and peers that will continue long after the event has ended.

And it takes many magicians to make that happen. IBPA Publishing University simply would not be possible without the generosity of the volunteer speakers, course organizers, onsite helpers, and IBPA board members, as well as the hard work and dedication of our staff and industry sponsors.

Thanks to all those listed below for their time and commitment to the independent publishing community.

And watch for another edition of IBPA Publishing University coming soon to your region!

Speakers and Organizers

Maria Jesus Aguilo, Berrett-Koehler Publishers Inc.

Rebecca Albani, Bowker

Bella Andre, Oak Press

Mary Agnes Antonopoulos, Rockaway Writer

Jim Azevedo, Smashwords

Molly Birckhead, HarperOne

Shannon Bodie, Lightbourne, Inc.

Angela Bole, Book Industry Study Group

Peter Bowerman, Fanove Publishing

Peter Brantley, Internet Archive

Davida Breier, Johns Hopkins University Press

Jonnie Bryant, McNaughton & Gun, Inc.

Cevin Bryerman, Publishers Weekly

Elise Cannon, PGW/Perseus

Roy Carlisle, The Independent Institute

Otis Chandler, Goodreads

Stephanie Chandler, Authority Publishing

Mark Coker, Smashwords

Robin Cutler, Ingram Content Group, Inc.

Eric DelaBarre, Seven Publishing

Sarah Dickman, Odyl

Rana DiOrio, Little Pickle Press, LLC

Tom Doherty, Cardinal Publishers Group

Julie Eakin, ForeWord Reviews

Brian Felsen, BookBaby

Cynthia Frank, Cypress House

Joel Friedlander, Marion Bookworks

Donna Galassi, Avalon Travel and Seal Press

Kelly Gallagher, R.R. Bowker

Cali Gilbert, Author and Photographer

Sharon Goldinger, PeopleSpeak

Bob Goodman, Silvercat Publishing and Promotions

Peter Goodman, Stone Bridge Press

Tanya Hall, Greenleaf Book Group LLC

Sarah Houghton, San Rafael Public Library

Brian Jud, Book Marketing Works

Christopher Kenneally, Copyright Clearance Center

Thom Kephart, Amazon.com

MaryAnn Kohl, Bright Ring Publishing

Hut Landon, Northern California Independent Booksellers Association

Karen Leland, Sterling Marketing Group

Maggie Lichtenberg, Open Heart Publishing

Dr. Haki Madhubuti, Third World Press

David Marshall, Berrett-Koehler Publishers, Inc.

Ron Martinez, Aerbook

Dave Marx, Passporter Travel Press

Josh Mettee, American West Books, Inc.

Stephen Blake Mettee, The Write Thought

Jane Musser, Avalon Travel and Seal Press

John Mutter, Shelf Awareness

Allen Noren, O’Reilly

Steve O’Keefe, Patron Saint Productions, Inc.

Karla Olson, BookStudio

Mark Ouimet, Ingram Publisher Services, Inc.

Amit Pande, Google Inc.

Aarti Parikh, SachManya/Kite Press

Chintu Parikh, SachManya/Kite Press

Aaron Patterson, StoneHouse Ink

Steven Piersanti, Berrett-Koehler Publishers Inc.

Dan Poynter, Para Publishing

Lloyd Rich, Law Office of Lloyd L. Rich

Stephanie Ridge, PR by the Book

Christopher Robbins, Gibbs-Smith

Lindsey Rudnickas, Netgalley

K.G. Schneider, Cushing Library

Janice Schnell, Ingram Content Group Inc.

Sarah Serafimidis, North Atlantic Books

Cynthia Shannon, Berrett-Koehler Publishers, Inc.

Carlene Sippola, Whole Person Associates

Neal Sofman, Bookshop West Portal

Joan Stewart, The Publicity Hound

Stephanie Stewart, Fitzhenry and Whiteside

Jon Tandler, Ryley, Carlock & Applewhite

Ben Todd, Firebrand Technologies

Margie Scott Tucker, Books Inc.

Simon Warwick-Smith, Warwick Associates

Michael Wolf, GigaOm

IBPA Staff

Terry Nathan

Lisa Krebs

Chris Kahn

Patti Grasso


Ingram Content Group

Thomson Shore


Createspace/Kindle Direct Publishing

Argo Insurance Brokers, An Integro Company


BlueInk Review


Color House Graphics, Inc.

Fidlar Doubleday Inc.

ForeWord Reviews

Four Colour Print Group/MyTableBooks.com

Hercules Freight Company

Edwards Brothers Malloy

McNaughton & Gunn



Sponsoring Organization

Bay Area Independent Publishers Association

Supporting Organizations


Copyright Clearance Center


Follow Florrie and IBPA on Twitter at twitter.com/ibpa, and on IBPA’s blog at ibpablog.wordpress.com. Join Independent Book Publishers Association–IBPA group on Linked In (linkedin.com).

Now Hear This

Thanks from IBPA to Patrick von Wiegandt and the staff at VW Tapes, which recorded the University sessions for us. Members who couldn’t be there—and members who’d like to rehear sessions or hear sessions they missed—can access the recordings by visiting vwtapes.com and clicking on “IBPA.”

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