Article Category - "Writing"


Independent Articles
Kathleen Boucher, Kristen Eckstein, Jim Musgrave, Lin Pardey, Karen Robbins, Ben Robertson, Anne Sarkisian, November 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 2 »

PUBLISHED NOVEMBER 2014 SEE ALSO: Part 1, Part 3 Doing It All With A Team Self-publishing Shoe Print Art became one of the highlights of my life. As a former kindergarten and first grade teacher, I began writing part time while raising my family. For 25 years I had written mostly craft articles, a picture …

Maggie Anton, Taneeka Bourgeois-daSilva, David D. Horowitz, Randi Redmond Oster, Robert Rosenwald, Michael Sedge and Elizabeth Turnbull, October 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 1 »

PUBLISHED OCTOBER 2014 SEE ALSO: Part 2, Part 3 Common Cause at Conventions During a convention for small publishers that I attended in Europe last year, someone said, “We sell more books at local festivals and city fairs than we ever do at autograph sessions in branches of major book chains.” Four months later, I …

Jodie Renner , October 2014
Tips on Creating Reader-Friendly Books for Today’s Busy Readers »

Today’s readers are much busier and more distractible than ever before. Their time is precious and fragmented, and they’re constantly bombarded with other demands on their attention. To grab nonfiction readers and keep them turning the pages of books you write and/or publish, it’s critical to make sure the writing is clear, concise, and vivid. …

Kristen Eckstein, January 2014
5 Ways to Repurpose Your Book Content for More Exposure and More Sales »

Kristen Eckstein is an author and award-winning international speaker who has started 50 publishing companies and published 160 books and e-books. The founder of the “I Am Published!” Ghost Publishing program, the Self-Publish On Demand training program, and the 21 Ways book series, she reports that she embarked on writing and publishing a new Kindle book every …

Bob Bly, August 2013
A New Copywriting Formula: The 4 C’s »

A New Copywriting Formula: The 4 Cs August 2013 by Bob Bly I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are simple, easy to remember, and rapidly mastered. Knowing them can enable you to create copy that’s twice as effective—in half the time. Second, the reason that they became …

Curt Matthews, IPG/Chicago Review Press, January 1997
Working with Authors »

In simpler times, authors wrote the books, publishers touched up the spelling and punctuation, designed a suitable package, and published them. Except for literary books, this pattern no longer describes what successful publishers actually do. Instead, an author’s manuscript is usually just a promising beginning for a shaping process that will result in a strong …

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