Article Category - "Standards"


Independent Articles
Brooke Warner, June 2017
Judge a Book on Its Merit, Not Its Publishing Model »

PUBLISHED JUNE 2017 By Brooke Warner, Publisher, She Writes Press & SparkPress You’d be hard-pressed to find anyone in the publishing industry who disagrees with the sentiment that a book should be judged on its merit. And yet, the industry promotes an environment in which books are instead judged on how they get published. Authors …

Connie Harbison, March 2016
Top 10 Things You Should Know About the 2015 Edition of BISAC »

PUBLISHED MARCH 2016 by Connie Harbison, Chair, BISG’s BISAC Committee The BISAC Subject Headings are an industry-approved list of terms used to describe the content of a book. They were developed to standardize the transfer of subject information between trading partners (e.g., publishers to data aggregators; data aggregators to customers; publishers to retailers). The first …

Graham Bell, July 2014
Metadata Matters »

It has become a cliché: Metadata is marketing. With online sales becoming yet more dominant, and sales through physical bookstores shrinking further, data about your product—as opposed to the product itself—becomes your primary con- tact with the customer and reader. All too often, metadata is treated as a chore. I suspect that few publishers agonize …

Linda Nix, May 2014
XML for Independent Publishers: A User-Friendly, Hands-On Introduction — Part 1 »

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. To …

David Wogahn, September 2013
Sell More E-Books by Using All Categories Each Bookseller Allows »

When people shop on the virtual shelves of Amazon, Barnes & Noble, Apple, or Kobo, chances are that they are looking for books within a specific category. Categories constitute one the most important metadata elements for every book, and using the appropriate categories is critical for discoverability of e-books in online stores. Because major online …

Phil Madans, July 2013
How to Identify E-Books and Other Digital Products »

As the digital landscape continues to evolve, new platforms with new capabilities debut, and new business models for distributing digital products emerge. What doesn’t change is that when you have a product you need to identify it, whether that product is a physical book, an e-book for sale or rent or loan, an e-book in …

Angela Bole, March 2013
Using BISAC Subject Headings »

Publishers need to be able to assign the correct BISAC Subject Heading (or more than one heading) to each book because organizations across the publishing supply chain use BISAC headings to determine where books are shelved in bricks-and-mortar stores and what online database categories they’re placed in. Assigning BISAC headings correctly can ensure that a …

Renée Register & Thad McIlroy, February 2013
Metadata Musts »

PUBLISHED FEBRUARY 2013 by Renée Register and Thad McIlroy Today’s independent publishers have two big reasons for getting metadata right and distributing it early in the publishing cycle. For one thing, full and accurate metadata is essential for e-commerce; without it, a book is much less likely to be found, to create a buzz, and …

Andre Breedt and David Walter, April 2012
The Link Between Metadata and Sales »

Perhaps more than any other industry the book trade is reliant on sharing product data in order to function efficiently. With the massive variety of products available the ISBN has been central to the industry for generations, and attaching accurate and appropriate information to the ISBN has become essential for identifying products both for trading …

Jan Nathan, PMA, December 1996
Building a Community … At What Expense? »

A few weeks ago there was a discussion on the PMA-L listserv site which caused me to reflect upon a process that has been developing over the past few years … bookstores becoming more than places of sales, but becoming actual community gathering spots where people linger, read, chat, and eat. On the surface, this …

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