Article Category - "Sales Channels"


Independent Articles
Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, IBPA Independent staff reporter Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an interaction …

Deb Vanasse, March 2016
Putting Backlists to Work: How Indie Publishers Breathe New life Into Seasoned Titles »

PUBLISHED MARCH 2016 by Deb Vanasse, IBPA Independent staff reporter To the casual observer, publishing seems to be all about the new—new releases, debut authors, new lists—an impression created by a prevailing model that emphasizes frontlist sales over seasoned titles. But publishers who embrace this model miss substantial opportunities for sales. Without much fanfare, independent …

Deb Vanasse, April 2015
More Mileage with Author / Publisher Hybrids »

PUBLISHED APRIL 2015 by Deb Vanasse, Founder, Running Fox Books Having entered into what seemed an exciting and mutually beneficial hybrid arrangement with a publisher that let me retain all rights except English-language print rights, I was eager to learn how similar agreements were working for others. So I posed the question to a panel …

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