Article Category - "Sales Channels"


Independent Articles
Linda Carlson, February 2016
Making Sense of MARC Records »

PUBLISHED FEBRUARY 2016 by Linda Carlson, IBPA Independent staff reporter Here is a crash course on Machine-Readable Cataloging records—and why they matter What are MARC records? How important are they in making sales to libraries? How can they be acquired? These are the questions posed by IBPA member Tordis Isselhardt, publisher at Vermont-based Images from …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Linda Carlson, December 2015
Getting the Best from BookScan »

PUBLISHED DECEMBER 2015 by Lynn Rosen, IBPA Independent contributing editor IBPA MEMBERS: Don’t forget to check out your exclusive member benefit with Nielsen BookScan and Nielsen PubTrack Digital. Thank you for your membership! For many publishers of print books, bookstore sales are important, and Nielsen BookScan is the tracking service that reports on such sales—which …

Linda Carlson, May 2015
Fueling Success: What Makes Octane Press Prosper »

PUBLISHED MAY 2015 by Linda Carlson, IBPA Independent staff reporter “Create quality books” and “Sell outside bookstores” may sound familiar, but those time-tested tactics are what spell success for Octane Press. And publisher Lee Klancher has proved that you can do both those things with titles about tractors—and taxi drivers, and motorcycles. Klancher had years of …

Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

Linda Carlson, April 2015
Marketing Whatever You Have to Market, Part 2: Price Opportunities and Issues »

PUBLISHED APRIL 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the second in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. No matter what you’re marketing—print books, digital books, audio books, sidelines, your authors as speakers or experts, consulting services based on …

Linda Carlson, February 2015
Getting E-books Into Libraries: What Librarians Want and Vendors Offer »

Say “e-books” and “libraries,” and independent book publishers are quick to express frustration. OverDrive dominates e-book distribution to libraries, and many small publishers struggle to get this vendor to sell their titles. Independent publishers also face two other obstacles when marketing e-books: Few libraries buy direct from publishers. Few libraries buy e-only titles. Discouraged? Here …

Linda Carlson, January 2015
Assessing the Outlook for Bookstores »

Many of us remember when Barnes & Noble was a single store in Manhattan, the Internet was only a government project, department stores had book buyers, and most cities had at least a few bookstores. Places such as Seattle, San Francisco, and Boston seemed to have a store in every neighborhood— and in some neighborhoods, …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Linda Carlson, May 2014
Thirty-Five Years of Serving a Targeted Market: DawnSign’s Success Story »

Linda Carlson writes for IBPA’s Independent magazine from Seattle. She can be reached at linda@ibpa-online.org. Like the people who left home to build America, the 22 employees at DawnSignPress think of themselves as pioneers, always seeking new ways to deliver content. Appropriately, their informal motto is “Think big, start small.” Founder Joe Dannis attributes that …

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