Article Category - "Sales Channels"


Independent Articles
Peter Goodman, July 2017
Indie Books for Indie Bookshops »

PUBLISHED JULY 2017 by Peter Goodman, Publisher, Stone Bridge Press I read recently in Business Insider that Amazon’s strategy for making its brick-and-mortar stores successful hinged on three factors: exploiting big data to tailor the store’s offerings to its local demographic; reducing inventory to only a few thousand titles of proven sales potential; and adding …

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