Article Category - "Sales Channels"


Independent Articles
Brian Jud, February 2017
3 Steps to Making Large Sales to Corporate Buyers »

PUBLISHED FEBRUARY 2017 by Brian Jud, Executive Director, Association of Publishers for Special Sales Non-bookstore marketing is identical to selling through bookstores, yet vastly different. How can that be? There are two pieces in the special-sales pie: retail and non-retail. In retail sales (airport stores, supermarkets, and discount stores) books are sold off the shelf, …

Ian Lamont, January 2017
How to Use Amazon Ads to Boost Sales »

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media Online and mobile advertising has been a mixed bag for indie publishers. You may have tried platforms such as Google’s AdWords tool or Facebook Ads, which let publishers target audiences searching online or browsing their social media feeds. But there’s a relatively new player in town—Amazon …

Josuha Tallent, August 2016
Innovate in Your Metadata Management »

Independent publishers are known for their innovation in many areas. The David and Goliath metaphor is probably overused in our community, but it does apply pretty well. However, one area where I don’t see independent publishers innovating very often is metadata management.

Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, IBPA Independent staff reporter Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an interaction …

David Wexler, April 2016
Do Librarians Prefer Print? »

PUBLISHED APRIL 2016 by David Wexler, Executive Vice President, Lerner Publishing Group Five years ago, if asked what percentage of publishers’ sales would come from digital books compared to print books in 2016, what would you have said? Fifty to 80 percent would have seemed a reasonable answer. In 2011, the great recession was still …

Deb Vanasse, March 2016
Putting Backlists to Work: How Indie Publishers Breathe New life Into Seasoned Titles »

PUBLISHED MARCH 2016 by Deb Vanasse, IBPA Independent staff reporter To the casual observer, publishing seems to be all about the new—new releases, debut authors, new lists—an impression created by a prevailing model that emphasizes frontlist sales over seasoned titles. But publishers who embrace this model miss substantial opportunities for sales. Without much fanfare, independent …

Shannon Okey, March 2016
Recent (Mis)adventures, and Changing Course »

PUBLISHED MARCH 2016 by Shannon Okey, Founder, Cooperative Press As an IBPA board member, I am fortunate to work alongside very talented publishing peers while advancing our industry’s causes. I like to believe that I pay close attention to what is happening in the rapidly shifting publishing industry, all the more so in the niche …

Linda Carlson, February 2016
Making Sense of MARC Records »

PUBLISHED FEBRUARY 2016 by Linda Carlson, IBPA Independent staff reporter Here is a crash course on Machine-Readable Cataloging records—and why they matter What are MARC records? How important are they in making sales to libraries? How can they be acquired? These are the questions posed by IBPA member Tordis Isselhardt, publisher at Vermont-based Images from …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent staff reporter Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written for …

Darhiana Téllez, January 2016
Kwame Alexander in His Own Words »

PUBLISHED JANUARY 2016 by Darhiana Tellez, IBPA Independent managing editor Kwame Alexander has been tapped to be the keynote speaker at IBPA’s Publishing University 2016, taking place April 8–9 in Salt Lake City, Utah. Alexander’s keynote session is titled “7 Tools for Publishing Success” (or “How I Sold Nearly a Million Poetry Books”). Ready to register …

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