Article Category - "Sales Channels"


Independent Articles
Gail M. Kearns, March/April 2018
The Beauty of Hand-Selling Books »

PUBLISHED MARCH/APRIL 2018 by Gail M. Kearns, President, To Press & Beyond — In 2015, my co-authors and I set up Mise en Press to publish our cookbook titled The Gourmet Girls Go Camping Cookbook: Amazing Meals Straight from Your Campfire. I had been a self-proclaimed book sherpa and president of To Press & Beyond …

Brian Jud, March/April 2018
Combining Retail and Non-Retail Book Sales »

PUBLISHED MARCH/APRIL 2018 by Brian Jud, Book Marketing Consultant — The best distribution system is a combination of retail and non-retail sales. This article describes how to apply these strategies to a book with content appropriate for two different demographics of women. When asked who their target reader is, many authors reply, “I don’t know,” …

Alinka Rutkowska, March/April 2018
The 4 Ps That Will Skyrocket Your Book Sales (With 11 Case Studies) »

PUBLISHED MARCH/APRIL 2018 by Alinka Rutkowska, Founder, LibraryBub — Watch Joshua Robertson’s video recap of this article! If your book sales are sluggish or nonexistent, you probably left out one or two Ps. There are four of them in total. The four Ps, also known as the marketing mix, stand for Product, Place, Price, and Promotion. …

Deb Vanasse, November 2017
Shelf Space: How Booksellers Decide »

PUBLISHED NOVEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Indie bookstores are thriving today. If indie publishers want to get their foot in the door, they need to understand the factors booksellers weigh when deciding which books to stock. Forget the gloom-and-doom forecasts of a few years back. In the digital age, independent …

Brian Jud, November 2017
12 Ways to Find Potential Buyers »

PUBLISHED NOVEMBER 2017 by Brian Jud, Director, Association of Publishers for Special Sales (APSS) — Knowing the most productive ways to find prospective buyers is the first step to selling books in large quantities. In the February issue of IBPA Independent, I described three steps to selling books in large quantities. The first step is to …

L.M. Browning, November 2017
Board Member’s Memo: A Few Things to Consider about Book Distribution »

PUBLISHED NOVEMBER 2017 by L.M. Browning, Founder, Homebound Publications & IBPA Board Member — As a publisher who routinely gives talks on the industry, I often find myself being asked the same questions by other publishers and authors alike: What is traditional distribution, and why is it important? The importance of traditional distribution is two-fold: …

Victoria Sutherland, October 2017
Foreign Rights: Should You Work with an Agent? »

PUBLISHED OCTOBER 2017 by Victoria Sutherland, Publisher, Foreword Reviews magazine – The worst thing you can imagine about foreign rights will happen if you don’t follow the proper procedures. For instance, you get an inquiry from a foreign publisher. You choose to work on the follow-up yourself and send PDF reading copies via email to the …

Lee Foster, October 2017
Monetize Your Writing and Photo Content in 11 Steps »

PUBLISHED OCTOBER 2017 by Lee Foster, Author, AN AUTHOR’S PERSPECTIVE ON INDEPENDENT PUBLISHING – 1. Get your writing organized into a book, and get the book securely set up directly as print on demand in Amazon CreateSpace (for Amazon’s huge worldwide audience) and in IngramSpark (for bookstores and libraries). Tip: You will want to use print on …

David Wogahn, September 2017
Metadata Makeover »

PUBLISHED SEPTEMBER 2017 by David Wogahn, President, AuthorImprints.com – A five-point checklist for metadata maintenance and a case study using a two-year-old book. The days of releasing a book and never revisiting or monitoring its metadata are long gone. Instead of being a one-time task in the pre-launch countdown, ongoing sales success will increasingly rely …

Robin Bartlett and Sharon Castlen, August 2017
A 7-Step Plan for Selling to Libraries (Selling to Libraries & Schools: Part 3 of 3) »

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

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