Article Category - "Publicity and Promotion"


Independent Articles
Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

Deb Vanasse, August 2016
Better Together »

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

Deb Vanasse, February 2016
Real Lessons on Promoting Fiction »

PUBLISHED FEBRUARY 2016 by Deb Vanasse, IBPA Independent staff reporter How to overcome challenges and grow your readership Independent publishers succeed with nonfiction by targeting niche markets and pursuing special sales opportunities. But finding an audience for fiction can be—quite literally—a different story. “With an oversaturated market, it becomes tremendously daunting to stand out, especially …

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