Article Category - "Publicity and Promotion"


Independent Articles
Steve Gillen, November 2013
Tools for Dealing with Piracy, Including a Brand New One »

It’s a ubiquitous complaint these days: One of your titles is being offered as a free download by a Website. Your author saw the offer during one of the Internet searches she does from time to time to see how her work is being received and reviewed. She wants to know what you are going …

Steve Gillen, September 2013
The Legal Side of Endorsements and Testimonials »

PUBLISHED SEPTEMBER 2013 by Steve Gillen, Lawyer, Wood Herron & Evans Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically in a report on a study of more than 300 endorsement deals over nearly two decades, which found that endorsements resulted in an average …

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