Article Category - "Publicity and Promotion"


Independent Articles
Julia Schopick, September/October 2018
Steps for Success With a High-Stakes Interview »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

Julia Schopick, May/June 2018
Using Topics in the News to Get Your Important Messages Out »

PUBLISHED MAY/JUNE 2018 by Julia Schopick, Author and Book Promotion Consultant — Are you searching for new avenues to promote your book? Using “hot topics” in the news is an excellent strategy. In my previous columns for IBPA, I’ve covered various avenues for getting your book’s important messages out to the public by taking advantage …

Julia Schopick, December 2017
Good Q&As in Your Media Packet Lead to Better Interviews »

PUBLISHED DECEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. I told you how to find the …

Julia Schopick, September 2017
Commenting: An Underused Way to Promote Your Books Online »

PUBLISHED SEPTEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in tandem for added effect. In this column, …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant — Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons …

Julia Schopick, March 2017
Using Facebook to Spread Your Book’s Important Message »

PUBLISHED MARCH 2017 by Julia Schopick, Author and Book Promotion Consultant — In my previous column for IBPA Independent, Taking to the Waves: Using Radio to Get the Word Out, I wrote about my favorite method of book promotion: being interviewed on talk radio. Being a guest on over 100 shows has helped my book, …

Julia Schopick, September 2016
Taking to the Waves: Using Radio to Get the Word Out »

PUBLISHED SEPTEMBER 2016 by Julia Schopick, Author and Book Promotion Consultant — You’ve just published a book with an important message—one you and your author hope will change the world. Now, it’s time to promote it. Of course, you’ll use a number of tried-and-true methods, some of which will succeed, and some of which will …

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