Article Category - "Publicity and Promotion"


Independent Articles
Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

Sandra Beckwith, March 2014
Boost Online and Offline Exposure with Versatile Tip Sheets »

Boost Online and Offline Exposure with Versatile Tip Sheets March 2014 by Sandra Beckwith When I spoke at a writers conference some time ago, I was both happy and surprised when a participant thanked me afterwards for encouraging authors to send tip sheets to the press. It turns out he was an editor for the …

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