Article Category - "Publicity and Promotion"


Independent Articles
Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, July 2015
Marketing Whatever You Have to Market, Part 4: Promotion Opportunities and Issues (1 of 3) »

PUBLISHED JULY 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fourth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. Product, price, place (sales channels), and promotion are the “four Ps” that business school professors introduced as the “marketing mix” almost …

Linda Carlson, May 2015
Spotlight: Making It into a Catalog and a Conference »

PUBLISHED MAY 2015 by Linda Carlson, IBPA Independent staff reporter The Grammie Guide: Activities and Answers for Grandparenting Today was recommended in the spring 2015 Bas Bleu catalog, which describes the book by Jan Eby, Laurie Mobilio, Lynne Noel, and Cindy Summers as “warm and friendly,” and concludes, “What a special—and practical!—gift for the modern …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Linda Carlson, November 2014
Outsourcing Distribution of Book Publicity »

Getting information to the media has always been an involved process, starting with determining which media might be interested, and unearthing contact information for the appropriate editors, producers, and writers. Once they had their lists, publishers and authors used to mail catalogs, sell sheets, and releases to promote new titles and events, but that’s so …

Linda Carlson, October 2014
E-blasts: Options, Experiences, and Benefits »

Being able to e-mail newsletters, press releases, and direct response ads has significantly reduced the cost of getting news to the media, booksellers, librarians, prospective customers, potential hosts of appearances, and authors’ fan bases. E-blasts give you better options than ordinary text-style direct e-mail. With templates offered by cloud-based e-mail blast vendors, even those of …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Linda Carlson, July 2014
Spotlight: IBPA Member Achievements »

Under the Sea for Good Scarletta Press author Ellen Prager spent four minutes on the Today show in May discussing her YA novel, The Shark Whisperer. To make her appearance dramatic, she used tanks lent by an aquarium and set up on the Today show plaza so she could show examples of the sea creatures …

Linda Carlson, October 2013
Endorsements, Part 2: Practical Pointers for Getting and Using Praise »

PUBLISHED OCTOBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 1 How important are endorsements and testimonials for selling books? That question is hard to answer, but most book industry people believe that praise from credible sources has value in getting books reviewed, accepted by wholesalers and distributors, hand-sold by booksellers, and …

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