Article Category - "Publicity and Promotion"


Independent Articles
Jane Friedman, February 2015
Writing a More Effective Bio »

Lately I’ve noticed that some author bios are very short—sometimes not more than one line—and say little more than “John Doe is a writer.” When I made this observation on Twitter, Atlantic editor Alexis Madrigal observed that the super-short bio is a response to widespread use of super-long bios, and Glenn Fleishman, then the editor …

Jane Friedman, May 2012
Three Numbers for Showing the Power of a Platform »

Authors hear the refrain from publishers—“Build your platform! Build your platform!” But building it is only the beginning. After that, it’s important to know how a platform is performing. Every platform is different (we are all unique individuals), but here are three specific kinds of numbers that can come in handy when evaluating the size, …

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