Article Category - "Publicity and Promotion"


Independent Articles
IBPA Members, January 2013
What Publishers’ Websites Can Do: Part 3 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: In this final installment of our series on Websites’ many uses, two leitmotifs seem especially clear—one that might be summed up as Set Smart Goals, and one that amounts to Link Lots of Ways. It’s useful, of course, to know what cool things you can make …

IBPA Members, December 2012
What Publishers’ Web Sites Can Do: Part 2 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: The wording varies, and sometimes the message is subtext, but essentially, in our IBPA Roundtable discussions, it’s always, “Here’s what I’ve discovered that could help you.” As the reports that follow demonstrate, IBPA members are extraordinarily generous about sharing the wealth of experience. This collection supplements …

IBPA Members, November 2012
What Publishers’ Websites Can Do: Part 1 »

(SEE ALSO: Part 1, Part 2, Part 3) INTRODUCTION: Do IBPA members build Websites that accomplish everything a useful Website would accomplish? Quite possibly. And even if they don’t, they certainly come close in the aggregate, as you’ll see from the reports below and in issues to come. As you’ll also see, a leitmotif in …

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