Article Category - "Publicity and Promotion"


Independent Articles
Deltina Hay , July 2014
Underrated Tools for Driving Traffic and Improving Discoverability »

Are you tired of reading more “new” tips about the same old social media tools? Me too. So here are some of my favorite underrated online tools that can drive traffic to your Web- site and improve book discoverability. QUORA.COM Quora is a crowd-sourced Q&A site that has recently gained a lot of popularity. The …

Deltina Hay, July 2013
Keys to Conversion »

Board Member’s Memo Keys to Conversion July 2013 by Deltina Hay   “Sure, getting discovered is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was …

Deltina Hay, January 2011
Tips for Improving Your Online Presence »

Tips for Improving Your Online Presence by Deltina Hay Few of us have the time to do everything the experts recommend when it comes to improving our online presence. Nor do we have the money to pay them to do it for us. Luckily, we can do almost everything ourselves, a little at a time. …

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