Article Category - "Publicity and Promotion"


Independent Articles
David Crumm, March/April 2018
Summoning Our Allies & Angels »

PUBLISHED MARCH/APRIL 2018 by David Crumm, Journalist, ReadTheSpirit.com — Front Edge Publishing integrates highly engaged partners—Allies and Angels—into the promotion of their books. Any publisher would be pleased to learn that an upcoming book had sold nearly 2,000 advance copies even before the title was publicly released to Amazon and other sellers. Recently, we saw …

David Wogahn, March/April 2018
How to Use Book Bloggers for Promotion and Book Reviews »

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com — Book bloggers continue to offer one of the best returns on your time investment. Why? Because you get a two-fer: a review, often posted in multiple places, and promotion when the blogger shares their review on their website and via social media. Two more reasons to …

Alinka Rutkowska, March/April 2018
The 4 Ps That Will Skyrocket Your Book Sales (With 11 Case Studies) »

PUBLISHED MARCH/APRIL 2018 by Alinka Rutkowska, Founder, LibraryBub — Watch Joshua Robertson’s video recap of this article! If your book sales are sluggish or nonexistent, you probably left out one or two Ps. There are four of them in total. The four Ps, also known as the marketing mix, stand for Product, Place, Price, and Promotion. …

Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

Kelly Abbott, January/February 2018
It’s All About the Hustle: 5 Ways to Promote Your Work »

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street — When it comes to writing, it’s not enough to be good. Often, what differentiates a good writer from a great one is the hustle, or relentless pursuit and promotion of one’s craft. 1. Social Media From LinkedIn to Facebook to Snapchat, leveraging social media …

Brian Feinblum, January/February 2018
How to Get 1 Million Page Views »

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — Many authors want to sell lots of books, get media attention, win awards, hit a bestseller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can …

Jeniffer Thompson, January/February 2018
The Truth About Keywords and Building Your Audience »

PUBLISHED JANUARY/FEBRUARY 2018 by Jeniffer Thompson, Founder, Monkey C Media — In the age of digital marketing it’s critical that you attract the attention of your audience and, more importantly, retain their attention. But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got one word for you: keywords. Well, …

Julia Schopick, December 2017
Good Q&As in Your Media Packet Lead to Better Interviews »

PUBLISHED DECEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. …

Ron Mumford, December 2017
Notes to Self: There Is Hope for Selling Books »

PUBLISHED DECEMBER 2017 by Ron W. Mumford, Author/Publisher — An independent author traces his 20-year path through the industry, noting lessons along the way. During the 1990s, I wrote my first novel: 800 pages double spaced, 200,000 words. I was so proud of myself. The work was sure to win the Pulitzer Prize! Sound familiar? After my …

Michele DeFilippo, November 2017
An Author Website Is the Cornerstone of An Author’s Platform »

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design — With literally millions of books for sale online, a book marketing strategy is more important than ever. You should be thinking about marketing your book even as you finish up your manuscript, and your marketing plan should include building your author platform. An established platform …

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