Article Category - "Publicity and Promotion"


Independent Articles
Georgia McBride, August 2017
Should You Share It All on Social Media? »

PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group – You’ve seen it a thousand times: an employee whose social media followers follow them because of the job they have adding a disclaimer to their social media profile that says something like, “Views are my own, not affiliated with my company.” It’s a …

Jim Azevedo, August 2017
Why Indies Should Embrace Public Speaking »

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords – The mention of public speaking can strike fear and self-doubt into the hearts of even the most courageous and successful publishing professionals. Most people loathe the thought of public speaking so much they won’t even give it a try. Therein lies your advantage. By simply giving …

Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Joshua Tallent, August 2017
Board Member’s Memo: Musings of a Conference Veteran »

PUBLISHED AUGUST 2017 by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies – I go to many conferences. On average, I attend eight publishing conferences every year (for work), plus three or four gaming and comic conferences (for fun). Add that up over the past 10 or so years, and you can see why …

Victoria Sutherland, August 2017
Foreign Rights: What You Can Expect from International Trade Shows »

PUBLISHED AUGUST 2017 by Victoria Sutherland, Publisher, Foreword Reviews – Now that the domestic trade show season is behind us, our thoughts turn to the international marketplace and how to best utilize our presence at book fairs from late summer 2017 to late spring 2018—Beijing, Frankfurt, Shanghai, Bologna, and London. In truth, the contrast between North …

Maria Dismondy, August 2017
Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales »

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press – As a publisher, author, public speaker—and mother of three young children—it’s impossible for me to attend every conference, event, and speaking engagement I’m invited to. Instead, I make selections that work for my current business and family plan. Those of you reading this article …

Jon Wilson and Michael A. Ferro, August 2017
The Impact of the Main Street Writers Movement »

PUBLISHED AUGUST 2017 Interview with Jon Wilson (Publisher) and Michael A. Ferro (Author) – An Interview with a Publisher and an Author At the 2017 conference for the Association of Writers & Writing Programs in Washington, D.C., Laura Stanfill unveiled the Main Street Writers Movement upon an unsuspecting literary public. Stanfill is the publisher behind …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, Author, Honest Medicine Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons abound, and thousands …

Brian Feinblum, April 2017
The Value of Professional Book Promotion »

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Read on for expert advice on when to hire a book publicist and how to work with them to maximize results. Should I hire a book publicity firm to help get media exposure for my book? What kind of budget is appropriate? What can …

Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

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