Article Category - "Publicity and Promotion"


Independent Articles
Brian Feinblum, October 2017
No More Excuses: 15 Ways to Start Promoting Your Book »

PUBLISHED OCTOBER 2017 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT – Many authors simply want to write books and get published. They hope to make money, but that’s not what drives them. There is also ego, pride, and one’s legacy at stake. But, most of all, writers want to impact the world through their …

Chris Syme, October 2017
Marketing Savvy: The 4 Email Marketing Essentials »

PUBLISHED OCTOBER 2017 by Chris Syme, Author, SELL MORE BOOKS WITH LESS SOCIAL MEDIA – Nothing sells as many books as an effective email marketing system. Of the big three marketing necessities for authors (website, email, and a Facebook Author Page), none has evolved more in the last five years than email marketing. Direct email has …

K. Sean Buvala, October 2017
Business Development: More Than Book Sales »

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER – Your book can become a tool for more speaking opportunities. Here are 10 candid tips to guide you in the right direction. Many years ago, I had a business lunch with some decision makers for a local organization. They were meeting with me as a favor to …

Julia Schopick, September 2017
Commenting: An Underused Way to Promote Your Books Online »

PUBLISHED SEPTEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Georgia McBride, August 2017
Should You Share It All on Social Media? »

PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group – You’ve seen it a thousand times: an employee whose social media followers follow them because of the job they have adding a disclaimer to their social media profile that says something like, “Views are my own, not affiliated with my company.” It’s a …

Jim Azevedo, August 2017
Why Indies Should Embrace Public Speaking »

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords – The mention of public speaking can strike fear and self-doubt into the hearts of even the most courageous and successful publishing professionals. Most people loathe the thought of public speaking so much they won’t even give it a try. Therein lies your advantage. By simply giving …

Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Joshua Tallent, August 2017
Board Member’s Memo: Musings of a Conference Veteran »

PUBLISHED AUGUST 2017 by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies – I go to many conferences. On average, I attend eight publishing conferences every year (for work), plus three or four gaming and comic conferences (for fun). Add that up over the past 10 or so years, and you can see why …

Victoria Sutherland, August 2017
Foreign Rights: What You Can Expect from International Trade Shows »

PUBLISHED AUGUST 2017 by Victoria Sutherland, Publisher, Foreword Reviews – Now that the domestic trade show season is behind us, our thoughts turn to the international marketplace and how to best utilize our presence at book fairs from late summer 2017 to late spring 2018—Beijing, Frankfurt, Shanghai, Bologna, and London. In truth, the contrast between North …

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