Article Category - "Publicity and Promotion"


Independent Articles
Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

Maria Dismondy, November/December 2018
3 Simple Ways to Fast Track Sales With Technology »

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

Seth Dellon, November/December 2018
The Value of Book Reviews »

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers Weekly — How a quality book review can enhance your book’s marketing technique. The term “independent publishing” has seen as much evolution as the actual industry that spawned it. What once included books by non-corporate-but-otherwise-traditional publishers that accounted for a small number of books …

Julia Schopick, September/October 2018
Steps for Success With a High-Stakes Interview »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

Joanne McCall, September/October 2018
Before You Hire a Publicist, Read This! »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Joanne McCall, Premier Publicist and Media Training Expert — Before reaching out to a book publicist there are three things you should handle first. To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and …

Brian Feinblum, September/October 2018
23 Reasons Why Writers Pursue Book Publicity … Other Than to Generate Book Sales »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com — Books sales are great, but check out these other excellent reasons to garner book publicity Most authors look to pursue a book publicity campaign for reasons other than to generate book sales. This may surprise some writers, but there are actually 23 reasons why …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

Carew Papritz, July/August 2018
Innovative Marketing Strategies Every Authorpreneur Should Know »

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters — Bestselling author Carew Papritz shares creative tips to market your indie books Why did I create a series of “first-ever” book signings in which I did a signing on top of a volcano, became the first-ever American author to sign in Cuba post-Castro, signed …

Julia Schopick, May/June 2018
Using Topics in the News to Get Your Important Messages Out »

PUBLISHED MAY/JUNE 2018 by Julia Schopick, Author and Book Promotion Consultant — Are you searching for new avenues to promote your book? Using “hot topics” in the news is an excellent strategy. In my previous columns for IBPA, I’ve covered various avenues for getting your book’s important messages out to the public by taking advantage …

David Crumm, March/April 2018
Summoning Our Allies & Angels »

PUBLISHED MARCH/APRIL 2018 by David Crumm, Journalist, ReadTheSpirit.com — Front Edge Publishing integrates highly engaged partners—Allies and Angels—into the promotion of their books. Any publisher would be pleased to learn that an upcoming book had sold nearly 2,000 advance copies even before the title was publicly released to Amazon and other sellers. Recently, we saw …

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