Article Category - "Publicity and Promotion"


Independent Articles
Brian Feinblum, April 2017
The Value of Professional Book Promotion »

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Read on for expert advice on when to hire a book publicist and how to work with them to maximize results. Should I hire a book publicity firm to help get media exposure for my book? What kind of budget is appropriate? What can …

Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

Julia Schopick, March 2017
Using Facebook to Spread Your Book’s Important Message »

PUBLISHED MARCH 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: Effective, Time-Tested, Inexpensive Treatments for Life-Threatening Diseases In my previous column for IBPA Independent, Taking to the Waves: Using Radio to Get the Word Out, I wrote about my favorite method of book promotion: being interviewed on talk radio. Being a guest on over 100 …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Julia Schopick, September 2016
Taking to the Waves: Using Radio to Get the Word Out »

PUBLISHED SEPTEMBER 2016 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES You’ve just published a book with an important message—one you and your author hope will change the world. Now, it’s time to promote it. Of course, you’ll use a number of tried-and-true methods, some of which will …

Lynn Rosen, July 2016
Pitch Perfect »

Publicists discuss their evolving role in a shifting landscape, success stories, and working with authors. Erika Dreifus Media Editor, Fig Tree Books. FigTreeBooks.net How do you define the goals of a publicist? What do you believe is your most important function? Perhaps I should begin with what isn’t my function: My job is not to …

Kristina Radke, July 2016
Which Review Outlets Should You Target? »

PUBLISHED JULY 2016 by Kristina Radke, International Account Director, NetGalley You know that book reviews matter. They are one of the linchpins that retail sites use to create algorithms that can boost a book’s visibility and help to generate word-of-mouth buzz out in the wider world. “Effective frequency” is the concept that consumers are more …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Nina Amir, August 2016
Virtual Book Tour Essentials »

PUBLISHED AUGUST 2016 by Nina Amir, author The days of book tours are over. It’s becoming less and less common for publishers to spend time and money sending an author from city to city to do signings or to encourage shoppers in physical books stores to purchase a new release. Today, book tours, like everything …

Deb Vanasse, August 2016
Better Together »

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

1 2 3 13

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed