Article Category - "Production"


Independent Articles
Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

Tom Doherty, May 2014
Understanding Your Distributor »

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. When …

Jackie Lapin, April 2014
The Case for Internet Radio Appearances »

Watching the vast changes in book marketing in the last few years, we’ve seen mainstream media retrench due to budget constraints and shifting audience attention. From my vantage point as a media relations expert specializing in targeted radio media tours for authors, I now see Internet radio as an increasingly influential medium for reaching buyers. …

Thomas Woll, April 2014
Keeping Production Costs Down »

Thomas Woll, the president of Cross River Publishing Consultants, Inc., has been a vice president and general manager at John Wiley & Sons, vice president and publisher at Storey Communications/Garden Way, and vice president and publisher of the Rodale Press book division. This article is derived from the new, fifth edition of his book Publishing for Profit: Successful Bottom-Line …

Bill Boik, December 2013
From the Written Word to the Spoken Word: Our Audiobook Journey »

From the Written Word to the Spoken Word: Our Audiobook Journey December 2013 by Bill Boik As I started to write this article, we were preparing to release our first audiobook through Audible.com. We had not planned to release an audiobook this year, but then Lorraine Lotzof Abramson, the author of our bestseller—My Race: A Jewish …

Peter Goodman, August 2013
Printing in China: Is it Wise? Is it Safe? »

coBoard Member’s Memo Printing in China: Is It Wise? Is It Safe? August 2013 by Peter Goodman Should you print your books in China? According to PrintNinja.com, an online U.S.–based print broker, the world’s very first printed book was produced in China in C.E. 868, so “it only makes sense” to print there now, “back …

Lee Foster, May 2013
Illustrated Books: A Three-Element Experiment »

As the publishing of illustrated titles continues to evolve, I have been asking some questions about my world of travel books: Should we continue to include photos in print-on-paper book products? Should we shift photos to e-book versions? Should we present extremely photo-rich illustrated books on Websites, where images can be displayed lavishly at almost …

Susan Daffron, November 2012
Creating a Workable Book Publishing Workflow »

Countless book-publishing articles and seminars have discussed how big publishers might add e-books into an existing book-publishing workflow. You read about “Starting with XML” and a lot of other ideas that sound good in theory. However, they rarely take account of the tools most independent publishers actually use. Here at our tiny publishing company, we …

Margie Dana, October 2012
Why You Should Shop Around for New Printers »

  Why You Should Shop Around for New Printers October 2012 by Margie Dana   I had an interesting conversation with a print rep recently. We focused on how difficult it is to get print customers to look around and give new printing companies the time of day. Many print customers are content with a …

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