Article Category - "Marketing"


Independent Articles
Chris Syme, October 2017
Marketing Savvy: The 4 Email Marketing Essentials »

PUBLISHED OCTOBER 2017 by Chris Syme, Author, SELL MORE BOOKS WITH LESS SOCIAL MEDIA – Nothing sells as many books as an effective email marketing system. Of the big three marketing necessities for authors (website, email, and a Facebook Author Page), none has evolved more in the last five years than email marketing. Direct email has …

K. Sean Buvala, October 2017
Business Development: More Than Book Sales »

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER – Your book can become a tool for more speaking opportunities. Here are 10 candid tips to guide you in the right direction. Many years ago, I had a business lunch with some decision makers for a local organization. They were meeting with me as a favor to …

David Wogahn, September 2017
Metadata Makeover »

PUBLISHED SEPTEMBER 2017 by David Wogahn, President, AuthorImprints.com – A five-point checklist for metadata maintenance and a case study using a two-year-old book. The days of releasing a book and never revisiting or monitoring its metadata are long gone. Instead of being a one-time task in the pre-launch countdown, ongoing sales success will increasingly rely …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Allison Risbridger, September 2017
5 Simple Ways to Put BookScan Data to Work for You »

PUBLISHED SEPTEMBER 2017 by Allison Risbridger, Client Development Specialist, NPD Books – So, you signed up for BookScan. Now what? We’ve teamed up with the BookScan experts at The NPD Group to bring you five tips to make the most of your subscription. To check out BookScan discounts available to IBPA Members, click here. 1. …

Robin Bartlett and Sharon Castlen, August 2017
A 7-Step Plan for Selling to Libraries (Selling to Libraries & Schools: Part 3 of 3) »

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

Maria Dismondy, August 2017
Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales »

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press – As a publisher, author, public speaker—and mother of three young children—it’s impossible for me to attend every conference, event, and speaking engagement I’m invited to. Instead, I make selections that work for my current business and family plan. Those of you reading this article …

Stella Otto, July 2017
Redesigning with the Times: The Backyard Orchardist »

PUBLISHED JULY 2017 by Stella Otto, Author/Publisher, The Backyard Orchardist A previous IBPA Benjamin Franklin Award™ winner receives another medal for the redesign of her original book. If you’ve ever seen home renovation shows like “Flip This House,” you know that even if the property was once beautiful and structurally sound, time often renders it …

Joel Friedlander, July 2017
Top 10 Fonts for Book Covers and Interior Design »

PUBLISHED JULY 2017 by Joel Friedlander, Book Designer, Blogger, and Writer Watch Joshua Robertson’s video recap of this article! You’ve decided to create your own book covers and interiors design—do you know what font you plan to use? This should be one of the first, and most basic, questions you need to ask yourself before …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national …

1 2 3 11

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed