Article Category - "Marketing"


Independent Articles
Mike Shatzkin, November 2015
A New Tool for Today’s Book Marketers »

PUBLISHED NOVEMBER 2015 by Mike Shatzkin, Founder & CEO, The Idea Logical Company The core principles and workflows for marketing books not only require change in the digital age; they may require more radical change than many people thought. The time-honored process was to somehow communicate knowledge of what was inside a book to book …

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