Article Category - "Marketing"


Independent Articles
Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, July 2015
Marketing Whatever You Have to Market, Part 4: Promotion Opportunities and Issues (1 of 3) »

PUBLISHED JULY 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fourth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. Product, price, place (sales channels), and promotion are the “four Ps” that business school professors introduced as the “marketing mix” almost …

Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

Linda Carlson, April 2015
Marketing Whatever You Have to Market, Part 2: Price Opportunities and Issues »

PUBLISHED APRIL 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the second in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. No matter what you’re marketing—print books, digital books, audio books, sidelines, your authors as speakers or experts, consulting services based on …

Linda Carlson, February 2015
Getting E-books Into Libraries: What Librarians Want and Vendors Offer »

Say “e-books” and “libraries,” and independent book publishers are quick to express frustration. OverDrive dominates e-book distribution to libraries, and many small publishers struggle to get this vendor to sell their titles. Independent publishers also face two other obstacles when marketing e-books: Few libraries buy direct from publishers. Few libraries buy e-only titles. Discouraged? Here …

Linda Carlson, March 2015
Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, January 2015
A Handbook Born on a Boat: The Tell-A-Gram Publishing Tale »

Galapagos to Grammie Guide: That’s the trajectory of the 232-page handbook on grandparenting that four San Jose-area women have written and published. Their company, Tell-A-Gram Publishing, started because of Richard Mobilio, an adventure travel buff who wanted to visit Ecuador. He and his wife, Laurie, put together a group of about a dozen couples in …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

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