Article Category - "Marketing"


Independent Articles
IBPA Members, March 2014
IBPA Roundtable: Revelations from Readers: Part 2 »

PUBLISHED MARCH 2014 by Judith Appelbaum, Editor, IBPA Independent A Note from the Editor: Direct contact with readers is a big plus for independent publishers. When just a few people do the work that large houses parcel out to editorial departments and marketing departments and publicity departments and design departments and production departments and finance …

Judith Appelbaum and Florence Janovic, Sensible So, November 1996
A Low-Cost System for Marketing Novels Is Not a Work of Fiction »

PUBLISHED NOVEMBER 1996 by Judith Appelbaum and Florence Janovic, Sensible Solutions The very same people who know that target marketing works for nonfiction are often surprised when we report that it works for fiction too. “How do you identify the people likely to be interested in a novel?” they always ask, and “How do you …

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