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Independent Articles
Jane Friedman, September 2015
Creating and Managing E-mail Newsletters »

PUBLISHED SEPTEMBER 2015 by Jane Friedman, Columnist, Publisher’s Weekly Early in actor Bryan Cranston’s career, when his gigs were primarily composed of guest-starring TV roles in Matlock and Murder, She Wrote, he sent postcards to casting directors about his upcoming appearances. He told the New Yorker, “I knew 99 percent of them wouldn’t watch, but …

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