Article Category - "Marketing"


Independent Articles
Graham Bell, July 2014
Metadata Matters »

It has become a cliché: Metadata is marketing. With online sales becoming yet more dominant, and sales through physical bookstores shrinking further, data about your product—as opposed to the product itself—becomes your primary con- tact with the customer and reader. All too often, metadata is treated as a chore. I suspect that few publishers agonize …

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