Article Category - "Marketing"


Independent Articles
Chris Matthews, August 2013
Niches, Pseudoniches, and New Niches »

  Niches, Pseudoniches,                  and New Niches   August 2013 by Curt Matthews   To begin at the beginning, what exactly is a publishing niche? It is one of the “20 Habits of Successful Independent Publishers” (as mentioned in my article with that title, available via ibpa-online.org), and defining it negatively, even if that is not …

Curt Matthews, IPG/Chicago Review Press, December 1996
What’s In a Niche? »

PUBLISHED DECEMBER 1996 by Curt Matthews, IPG/Chicago Review Press Of course we all know now that as independent publishers we should exploit niches and practice niche marketing of our books. But what exactly is a niche, and how can you tell a good niche from a bad one? A useful place to start is with a …

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