Article Category - "Marketing"


Independent Articles
George DeVault, April 2017
Lesson Learned: Life-Saving Survival Skills »

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! How one author overcame the challenges of marketing his memoir. How do young firefighters become old firefighters? They learn early in their careers to always expect the unexpected. Then, they adapt to often rapidly changing conditions and capitalize on any and all opportunities. In independent publishing, …

Jandra Sutton, April 2017
The Ever-Changing State of Social Media and Book Marketing »

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant The landscape of social media is complex and evolving. To market your books effectively and efficiently, it is important to stay up-to-date. You don’t need to be an expert on marketing to know that social media has changed rapidly over the years. In …

Rachel Rueben, April 2017
Book Marketing Techniques That Don’t Work Anymore »

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Indie authors must put their time and money into marketing initiatives that yield results in a constantly changing publishing market. Over the past 10 years, publishing has evolved into a very profitable business, with the five biggest publishers reporting a profit margin of 10 percent. …

Kimbery A. Edwards, April 2017
Pivot at the Send Button »

PUBLISHED APRIL 2017 by Kimbery A. Edwards, President, California Writers Club (Sacramento Branch) Print marketing is making a comeback in a digital world, but a mix of both might ultimately be the best approach. When marketing budgets tighten, print newsletters and other tangible marketing tools are often the first to go. Why? Because print is …

Shari Stauch, February 2017
The Digital Cocktail Party »

PUBLISHED FEBRUARY 2017 by Shari Stauch, Creator, Where Writers Win (WWW) At last year’s IBPA Publishing University in Salt Lake City, I had the honor of presenting on outside-the-box book marketing ideas. The point was to explore ideas that other indie authors and publishers have used to successfully market their work, as well as ideas …

Fauzia Burke, January 2017
Banding Together for Success »

PUBLISHED JANUARY 2017 by Fauzia Burke, Founder & President, FSB Associates Just over two years ago, I made the decision to jump to the other side of the publishing table. For the last 20-plus years, I have been helping authors and publishers get their books noticed—first, working in the marketing and publicity departments at Wiley …

Brian Feinblum, January 2017
Make 2017 the Year of Book Marketing »

PUBLISHED JANUARY 2017 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com Over the past quarter century, I have promoted more than a thousand authors and their books, including my fair share of self-help, motivational, and inspirational authors. I enjoyed promoting best-selling icons Ken Blanchard, Og Mandino, Stephen Covey, Mark Victor Hansen, and Brian Tracy, as all …

Jon P. Fine, September 2016
Flipping the Paradigm: Marketing to Authors »

PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Ashley Gorden, August 2016
Caring Enough to Do Something About It »

PUBLISHED AUGUST 2016 by Ashley Gordon, Founder, Mockingbird Publishing The publishing and book selling industry has a long history of commitment to promoting literacy through book donations. But with the evolution of social enterprise and cause marketing, the industry is expanding its efforts in creative and often dramatic ways. For publishers looking to build new …

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