Article Category - "Marketing"


Independent Articles
Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

Michael Higgins, May/June 2019
How Books Can Lead to Adventures…and More Revenue »

PUBLISHED MAY/JUNE 2019 by Michael C. Higgins, Ph.D. — “You’re never going to make a lot of money from selling your books. Money is made from how your books can open doors to make money in other ways.” I’ve definitely heard that way too many times. And while I don’t want to believe it, I …

Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Anja Skrba, March/April 2019
Influencer Marketing: The Cost-Effective Way to Sell Your First Book »

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager — How can indie publishers use influencer marketing to their advantage? Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

Lee Foster, March/April 2019
Want To Sell More Books? Improve Your Website »

PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author — How and why authors and publishers should invest in their websites. Whether you’re a self-published author or an independent publisher with multiple authors, we all share a common goal: sell more books. How will we sell those books? One important element in the …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Bruce Brown, January/February 2019
How LinkedIn Can Be Your Moneymaking Friend »

PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author Publisher — Find out how your online presence can further your publishing career About a year and a half ago, I had 20 LinkedIn connections. As I write this sentence, I now have over 4,600 connections, and they grow without any work on my part to the tune …

Connie Harbison, January/February 2019
Updates to the BISAC Subject Headings »

PUBLISHED JANUARY/FEBRUARY 2019 by Connie Harbison, Director of Quality Assurance at Baker & Taylor and Chairman of the BISAC Subject Comittee — The 2018 edition brings 210 new headings, 90 literal changes, one reactivation, and eight inactivations. Near the end of every year, while many are looking forward to cooler weather and changing leaves, the …

Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

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