Article Category - "Marketing"


Independent Articles
Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

Julia Schopick, September/October 2018
Steps for Success With a High-Stakes Interview »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

Shannon Okey, September/October 2018
Distribution Is About Finding Your Tribe »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press — In this article, the founder of Cooperative Press shows you how to get your book in front of the right people. Distribution has probably been the most frequently mentioned problem raised by members during my last four years on the IBPA Board of Directors. Finding …

Brian Feinblum, September/October 2018
23 Reasons Why Writers Pursue Book Publicity … Other Than to Generate Book Sales »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com — Books sales are great, but check out these other excellent reasons to garner book publicity Most authors look to pursue a book publicity campaign for reasons other than to generate book sales. This may surprise some writers, but there are actually 23 reasons why …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

Carew Papritz, July/August 2018
Innovative Marketing Strategies Every Authorpreneur Should Know »

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters — Bestselling author Carew Papritz shares creative tips to market your indie books Why did I create a series of “first-ever” book signings in which I did a signing on top of a volcano, became the first-ever American author to sign in Cuba post-Castro, signed …

Joshua Tallent, July/August 2018
Metadata Impacts Book Sales »

PUBLISHED JULY/AUGUST 2018 by Joshua Tallent, Director of Outreach and Education, Firebrand Technologies — Is your book’s metadata hurting or helping your sales? IBPA Board Member Joshua Tallent explains the importance of getting your metadata right. IBPA Publishing University 2018 was, by all measures, a complete success. We had record attendance, powerful engagement, and some …

Kristin Fields, May/June 2018
Converting Book Browsers to Book Buyers »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — Kristin Fields shows us how to move book browsers down the funnel from discovery to conversion and sourcing. Today’s marketplace for book buyers is overwhelmed with an amazing amount of book content. The Kindle store alone has over 6 million titles for sale …

Kristin Fields, May/June 2018
Book Cover Design Showdowns »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — You can—and should—judge a book by its cover, as book buyers do. Here are a few A/B cover options tested by the Codex Preview. Last September, in a webinar titled “Converting Book Browsers to Book Buyers,” Peter Hildick-Smith and his firm Codex-Group shared …

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