Article Category - "Marketing"


Independent Articles
Shari Stauch, February 2017
The Digital Cocktail Party »

PUBLISHED FEBRUARY 2017 by Shari Stauch, Creator, Where Writers Win (WWW) At last year’s IBPA Publishing University in Salt Lake City, I had the honor of presenting on outside-the-box book marketing ideas. The point was to explore ideas that other indie authors and publishers have used to successfully market their work, as well as ideas …

Fauzia Burke, January 2017
Banding Together for Success »

PUBLISHED JANUARY 2017 by Fauzia Burke, Founder & President, FSB Associates Just over two years ago, I made the decision to jump to the other side of the publishing table. For the last 20-plus years, I have been helping authors and publishers get their books noticed—first, working in the marketing and publicity departments at Wiley …

Brian Feinblum, January 2017
Make 2017 the Year of Book Marketing »

PUBLISHED JANUARY 2017 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com Over the past quarter century, I have promoted more than a thousand authors and their books, including my fair share of self-help, motivational, and inspirational authors. I enjoyed promoting best-selling icons Ken Blanchard, Og Mandino, Stephen Covey, Mark Victor Hansen, and Brian Tracy, as all …

Jon P. Fine, September 2016
Flipping the Paradigm: Marketing to Authors »

PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Ashley Gorden, August 2016
Caring Enough to Do Something About It »

PUBLISHED AUGUST 2016 by Ashley Gordon, Founder, Mockingbird Publishing The publishing and book selling industry has a long history of commitment to promoting literacy through book donations. But with the evolution of social enterprise and cause marketing, the industry is expanding its efforts in creative and often dramatic ways. For publishers looking to build new …

Robin Bartlett, June 2016
Placement Tips for Small Publishers »

PUBLISHED JUNE 2016 by IBPA Independent magazine In this monthly IBPA Independent Roundtable, we answer the following question posed by IBPA member, Robin Bartlett: “What are some practical and economic steps that small independent publishers (with less than five to 10 titles and who are operating on a shoestring budget) can take to get local …

Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

Lily Ryan, March 2016
Crossing the Pond: The Promise and Pitfalls of the US Book Market for UK Publishers »

PUBLISHED MARCH 2016 by Lily Ryan, Head of Marketing, Austin Macauley Publishers As Austin Macauley, an independent publisher of quality literary fiction, nonfiction and e-books, prepares to open a New York office for the first time, we explain some of our reasons for choosing to gain a foothold in the United States, and discuss some …

Fauzia Burke, February 2016
10 Steps for Sending Successful Emails to Your Fans and Readers »

PUBLISHED FEBRUARY 2016 by Fauzia Burke, Founder & President, FSB Associates Connecting with people is a privilege. Don’t waste it. Social media can be very successful, but the real power of your online marketing lies in your email mailing list. People who sign up to be on your email list are your super fans. You …

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