Article Category - "Marketing"


Independent Articles
Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

Carew Papritz, July/August 2018
Innovative Marketing Strategies Every Authorpreneur Should Know »

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters — Bestselling author Carew Papritz shares creative tips to market your indie books Why did I create a series of “first-ever” book signings in which I did a signing on top of a volcano, became the first-ever American author to sign in Cuba post-Castro, signed …

Joshua Tallent, July/August 2018
Metadata Impacts Book Sales »

PUBLISHED JULY/AUGUST 2018 by Joshua Tallent, Director of Outreach and Education, Firebrand Technologies — Is your book’s metadata hurting or helping your sales? IBPA Board Member Joshua Tallent explains the importance of getting your metadata right. IBPA Publishing University 2018 was, by all measures, a complete success. We had record attendance, powerful engagement, and some …

Kristin Fields, May/June 2018
Converting Book Browsers to Book Buyers »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — Kristin Fields shows us how to move book browsers down the funnel from discovery to conversion and sourcing. Today’s marketplace for book buyers is overwhelmed with an amazing amount of book content. The Kindle store alone has over 6 million titles for sale …

Kristin Fields, May/June 2018
Book Cover Design Showdowns »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — You can—and should—judge a book by its cover, as book buyers do. Here are a few A/B cover options tested by the Codex Preview. Last September, in a webinar titled “Converting Book Browsers to Book Buyers,” Peter Hildick-Smith and his firm Codex-Group shared …

Brian Jud, March/April 2018
Combining Retail and Non-Retail Book Sales »

PUBLISHED MARCH/APRIL 2018 by Brian Jud, Book Marketing Consultant — The best distribution system is a combination of retail and non-retail sales. This article describes how to apply these strategies to a book with content appropriate for two different demographics of women. When asked who their target reader is, many authors reply, “I don’t know,” …

Ron Mumford, December 2017
Notes to Self: There Is Hope for Selling Books »

PUBLISHED DECEMBER 2017 by Ron W. Mumford, Author/Publisher — An independent author traces his 20-year path through the industry, noting lessons along the way. During the 1990s, I wrote my first novel: 800 pages double spaced, 200,000 words. I was so proud of myself. The work was sure to win the Pulitzer Prize! Sound familiar? After my …

Mark Wesley, December, 2017
Board Member’s Memo: Build Your Publishing Company with Inbound Marketing »

PUBLISHED DECEMBER 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — You are about to release some of your titles. Wow, what an accomplishment! You should be aware that if your goal is to earn a profit from your work and the work of your authors, you’ve only just begun. Hopefully, you …

Deb Vanasse, November 2017
Shelf Space: How Booksellers Decide »

PUBLISHED NOVEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Indie bookstores are thriving today. If indie publishers want to get their foot in the door, they need to understand the factors booksellers weigh when deciding which books to stock. Forget the gloom-and-doom forecasts of a few years back. In the digital age, independent …

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