Article Category - "Inside IBPA"


Independent Articles
Jan Nathan, December 2003
Director’s Desk: Amazon, Frankfurt, and the Benjamin Franklin™ Awards »

PUBLISHED DECEMBER 2003 by Jan Nathan, Executive Director, Publishers Marketing Association (currently IBPA) Why Overpay Amazon? Ever since Amazon.com sent many of our members a document that requires them to offer a 60 to 65 percent discount, my phones have been ringing off the hook. Talking with callers, I began to wonder. How come PMA …

Jan Nathan, February 1997
Introducing Nancy & Don Tubesing Whole Person Associates/Pfeifer-Hamilton Publishers »

In an effort to assist PMA members in learning some of the tricks of the trade used by surviving publishing companies, I have decided to interview PMA members and share some of their thoughts, failures, and successes with you. Yes, even the successful ones have failures along the way. This month, we’re introducing two companies …

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