Article Category - "E-books"


Independent Articles
Bill McCoy, May 2016
It’s Time to Be “All In” Digitally »

PUBLISHED MAY 2016 by Bill McCoy, Executive Director, IDPF Digital publishing has clearly arrived. Major U.S. publishers are generating upwards of 25 percent of their revenue from e-books, and for some bestsellers and in certain genres (e.g., romance) the numbers are much higher. Yet e-book sales growth has paused, while print sales have ticked up. …

Deb Vanasse, May 2016
Updates from the Digital Frontier »

PUBLISHED MAY 2016 by Deb Vanasse, IBPA Independent staff reporter As the e-publishing landscape continues to evolve, agile and innovative independent publishers are thriving When the Association of American Publishers reported in 2015 that the meteoric rise in e-book sales was beginning to taper off, sighs of relief echoed from many corners of the industry. …

Bill Kasdorf, May 2016
Accessibility Has Never Been More Accessible to Publishers »

PUBLISHED MAY 2016 by Bill Kasdorf, Vice President, Apex Content Solutions We are all about to benefit from the mainstreaming of accessibility. Accessibility has long been one of those issues that most publishers realize they should be paying attention to but hope they can put off a while longer. While we’ve all admittedly had our …

Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

David Wexler, April 2016
Do Librarians Prefer Print? »

PUBLISHED APRIL 2016 by David Wexler, Executive Vice President, Lerner Publishing Group Five years ago, if asked what percentage of publishers’ sales would come from digital books compared to print books in 2016, what would you have said? Fifty to 80 percent would have seemed a reasonable answer. In 2011, the great recession was still …

Peter Meyers, December 2015
Video and the Digital Book: Exploring Risky and Promising Possibilities »

PUBLISHED DECEMBER 2015 by Peter Meyers, Content Strategist What happens to a book — and, more importantly, to readers — when you add video to the text? Because our reading devices can display moving images, we often conclude that they should. The allure is clear. A seemingly high-fidelity audiovisual capture, a real-life screenshot. Surely the …

Phil Madans, December 2015
Four Essential Identifiers »

PUBLISHED DECEMBER 2015 by Phil Madans, Executive Director of Digial Publishing Technology, Hachette Book Group You walk into a room and see six people you’ve never met. Your host says, “You really must meet Jane. She’s the one in the blue jacket.” The color of her jacket has now differentiated Jane from the rest of …

Joseph J. Esposito, November 2015
The Future of Narrative »

PUBLISHED NOVEMBER 2015 by Joseph J. Esposito, President, Processed Media Have you seen “Why You Need an App to Understand My Novel,” the fascinating column in the Guardian by the novelist Iain Pears? Readers familiar with Pears’s earlier work (An Instance of the Fingerpost, Scipio’s Dream, and also the Jonathan Argyll art history mysteries) have …

Richard T. Williams, July 2015
The Evolution of Distribution »

PUBLISHED JULY 2015 by Richard T. Williams, Director, IPG For decades, “self-published” titles were considered second-rate and not worth bringing to the market because nobody exercised editorial control by vetting these titles. This is no longer an unequivocal fact—now the only real distinction to be made is whether or not someone other than the author …

María Jesús Rojas, Elisa Yuste, José Antonio Vázquez, and Javier Celaya, July 2015
Selling Direct Around the World »

PUBLISHED JULY 2015 by Maria Jesus Rojas, Elisa Yuste, Jose Antonio Vasquez, & Javier Celaya Direct selling, also known as the B2C model, is defined as selling products directly to consumers without the intervention of distributors or other intermediaries. In the 1800s, manufacturers discovered that they could sell directly to customers through catalogs. In the …

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