Article Category - "E-books"


Independent Articles
Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

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