Article Category - "Design"


Independent Articles
Deb Vanasse, May/June 2018
Do-Overs: Rebranding and Repackaging »

PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

Bonnie Gropp, May/June 2018
Why Source Safe Graphics for Books and e-Books? »

PUBLISHED MAY/JUNE 2018 by Bonnie Gropp, Communications Manager, Vital Imagery Ltd. — Watch Joshua Robertson’s video recap of this article! Follow these valuable rules when obtaining images for your book to avoid copyright infringement headaches. The completion of a literary work, whether modest or ambitious, is the culmination of the author’s talent and dedication to …

Kristin Fields, May/June 2018
Converting Book Browsers to Book Buyers »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — Kristin Fields shows us how to move book browsers down the funnel from discovery to conversion and sourcing. Today’s marketplace for book buyers is overwhelmed with an amazing amount of book content. The Kindle store alone has over 6 million titles for sale …

Kristin Fields, May/June 2018
Book Cover Design Showdowns »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — You can—and should—judge a book by its cover, as book buyers do. Here are a few A/B cover options tested by the Codex Preview. Last September, in a webinar titled “Converting Book Browsers to Book Buyers,” Peter Hildick-Smith and his firm Codex-Group shared …

Cathi Stevenson, May/June 2018
Before You Approve That Cover Design »

PUBLISHED MAY/JUNE 2018 by Cathi Stevenson, Book Cover Designer — You may think you’ve landed on the perfect book design, but that could be bias creeping in. Make sure you answer these questions before approving your cover design. Everything is perfect. The cover is exactly— no, better than—what you envisioned. The test print went smoothly, …

Jeniffer Thompson, May/June 2018
Cover Design Case Study: Kurt Kamm, One Foot in the Black »

PUBLISHED MAY/JUNE 2018 by Jeniffer Thompson, Founder and President, Monkey C Media — Rebranding and repackaging your book’s cover design can breathe new life into an old title When Kurt Kamm asked our team at Monkey C Media to redesign his book cover, we knew we just needed to tweak his existing design a little. …

Stella Otto, July 2017
Redesigning with the Times: The Backyard Orchardist »

PUBLISHED JULY 2017 by Stella Otto, Author/Publisher, The Backyard Orchardist A previous IBPA Benjamin Franklin Award™ winner receives another medal for the redesign of her original book. If you’ve ever seen home renovation shows like “Flip This House,” you know that even if the property was once beautiful and structurally sound, time often renders it …

Joel Friedlander, July 2017
Top 10 Fonts for Book Covers and Interior Design »

PUBLISHED JULY 2017 by Joel Friedlander, Book Designer, Blogger, and Writer Watch Joshua Robertson’s video recap of this article! You’ve decided to create your own book covers and interiors design—do you know what font you plan to use? This should be one of the first, and most basic, questions you need to ask yourself before …

Deb Vanasse, July 2017
How to Work with a Book Designer »

PUBLISHED JULY 2017 By Deb Vanasse, Reporter, IBPA Independent – To achieve designs that help books get noticed in a crowded marketplace, publishers need to choose a designer well-suited to their project and foster an environment of open communication and collaboration. Everyone knows the cliché about not judging books by their covers. But, in fact, …

Alexa Schlosser, December 2016
The Perfect Pairing »

PUBLISHED DECEMBER 2016 by Alexa Schlosser, IBPA Independent managing editor In September of this year, W&P Design, a food and beverage design and manufacturing company, launched Dovetail, a sister publishing company that pairs books with original products across multiple topics and categories. IBPA Independent spoke with Nick Fauchald, Dovetail’s publisher, and Ryan Kelly, Dovetail’s head …

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