Article Category - "Business Management"


Independent Articles
Deb Vanasse, October 2017
License Your Content »

PUBLISHED OCTOBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine – More independent publishers should consider licensing arrangements as an alternative revenue source, as the returns can be significant. Amid the everyday challenges of acquisition, production, and marketing, publishers may overlook a significant revenue stream: the licensing of content. “Books are the headwaters of the …

Deb Vanasse, September 2017
Workflow Solutions: Software to the Rescue »

PUBLISHED SEPTEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent – Finding a comprehensive publishing software solution can be nearly impossible—and often unnecessary. Most publishers employ piecemeal solutions that fit their segment and scale. Imagine a software solution that would manage every facet of publishing—manuscript development, printing, distribution, invoicing. A solution that would provide a breakeven …

Deb Vanasse, June 2017
Book Awards: A Not-So-Trivial Pursuit »

PUBLISHED JUNE 2017 by Deb Vanasse, Reporter, IBPA Independent Navigating the world of awards in book publishing is no easy feat. How can you make the most of your submissions and stand out from the crowd? “Greatness is difficult to measure,” novelist Aharon Appelfeld said. Yet there’s much to be said for the attempt to …

Deb Vanasse, March 2017
Publishing by the Numbers »

PUBLISHED MARCH 2017 by Deb Vanasse, Reporter, IBPA Independent A media company uses propriety algorithms to identify trending topics, then assigns nonfiction book projects to freelancers to meet the demand. A pair of authors create an algorithm to identify the elements of bestselling novels. Publishers mine the data generated by e-book readers to inform editorial …

Deb Vanasse, February 2017
Organizational Value »

PUBLISHED FEBRUARY 2017 by Deb Vanasse, Staff Reporter, IBPA Independent If you’re aiming to start a business, publishing has great appeal. With a manuscript and access to print-on-demand and e-publishing technologies, you have a product and, in theory, access to a large market. Capital investments are minimal, and there’s the tantalizing prospect of a breakout book …

Deb Vanasse, November 2016
Meeting Mashup »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter IBPA INDEPENDENT staff reporter Deb Vanasse reached out to the IBPA membership to hear their thoughts on conventions and meetings. We received many great responses, some of which can be found here. Thank you to everyone who responded to our query. “It’s important that I …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, IBPA Independent staff reporter Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an interaction …

Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

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