Article Category - "Business Management"


Independent Articles
Deb Vanasse, March/April 2019
Collective Engagement: Authors and Publishers Marketing Together »

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine – Marketing a book can be complicated, time-consuming, and expensive. Authors and publishers should join forces to implement a plan that works. If ever there was a time when authors could simply write books and cede all sales-related responsibilities to publishers, that era is no …

Deb Vanasse, January/February 2019
Ahead of the Curve: How Publishers Are Proactively Managing Their Businesses »

PUBLISHED JANUARY/FEBRUARY 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to stay agile, building into their planning ways to maneuver around potential threats while also steering their companies toward new opportunities and growth. In an industry where change is the only constant, publishers need to stay ahead of the curve. But faced …

Deb Vanasse, November/December 2018
Blockchain: What Publishers Need to Know »

PUBLISHED NOVEMBER/DECEMBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Blockchain technology is new, and many are predicting that it will bring genuine disruption to the publishing industry in the coming years. Proponents liken the emergence of blockchain to the advent of the public internet, creating a new paradigm for doing business. No longer …

Deb Vanasse, September/October 2018
Ready for Distribution? »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

Deb Vanasse, July/August 2018
Diversity Resources To Connect Authors from Underrepresented Communities with Publishers »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Below, you’ll find a helpful list of programs and initiatives that connect authors from underrepresented communities with publishers. Authors from underrepresented communities want to be heard. Publishers want to help them find an audience. By offering awards, mentorships, scholarships, and grants, as well as …

Deb Vanasse, July/August 2018
Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Are independent publishers making strides toward engaging more diverse audiences? IBPA asked a sample of IBPA Benjamin Franklin Award™-winning authors and publishers to weigh in on diversity and inclusion in the publishing industry. Here’s what they had to say. Goodreads, Kirkus Reviews, and The …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Deb Vanasse, October 2017
License Your Content »

PUBLISHED OCTOBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — More independent publishers should consider licensing arrangements as an alternative revenue source, as the returns can be significant. Amid the everyday challenges of acquisition, production, and marketing, publishers may overlook a significant revenue stream: the licensing of content. “Books are the headwaters of the …

Deb Vanasse, September 2017
Workflow Solutions: Software to the Rescue »

PUBLISHED SEPTEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Finding a comprehensive publishing software solution can be nearly impossible—and often unnecessary. Most publishers employ piecemeal solutions that fit their segment and scale. Imagine a software solution that would manage every facet of publishing—manuscript development, printing, distribution, invoicing. A solution that would provide a …

Deb Vanasse, June 2017
Book Awards: A Not-So-Trivial Pursuit »

PUBLISHED JUNE 2017 by Deb Vanasse, Reporter, IBPA Independent Navigating the world of awards in book publishing is no easy feat. How can you make the most of your submissions and stand out from the crowd? “Greatness is difficult to measure,” novelist Aharon Appelfeld said. Yet there’s much to be said for the attempt to …

1 2 3

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterCheck Our FeedVisit Us On Linkedin