Article Category - "Business Management"


Independent Articles
Thad McIllroy, May 2017
Book Publishing Startups and What They Mean to the Rest of the Publishing Industry »

PUBLISHED MAY 2017 by Thad McIlroy, Electronic Publishing Analyst November this year will mark the 10th anniversary of the launch of the Amazon Kindle e-reader. Most of us associate the event with something larger: the launch of the modern era of e-book publishing. And, closely linked to that, the launch of the enormous self-publishing industry that …

Thad McIlroy, April 2015
Mobile-Era Marketing »

PUBLISHED APRIL 2015 by Thad McIlroy, publishing analyst Mobile is where today’s customers are headed and where tomorrow’s customers already dwell. And mobile marketing requires a leader who can articulate a compelling technology strategy and keep it on course. This is a vexing issue for publishers. Mobile won’t succeed without a top-level commitment at the …

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