Article Category - "Business Management"


Independent Articles
Gordon Burgett, January 2012
Don’t Invest Until You Test: How to Find Out How Much You’d Make with a Niche Book (Before It Gets Written) »

  One of the huge benefits of niche publishing is that you can pretest to see if a book will sell (and roughly how many copies) before it exists. I backed into niche publishing about 15 years ago, and now most of my 40 published books are niche based. One field, dentistry, earned us about …

Gordon Burgett, October 1999
Sell It Again, Sam »

Selling an article once is a major accomplishment, at least while you’re earning your spurs. Selling the same article again and again, or other articles derived from the same research, is utter delight. Showing you how that is done is the purpose of this article. For clarification, let’s distinguish between the two major means of …

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