Article Category - "Business Management"


Independent Articles
Michele DeFilippo, November 2017
An Author Website Is the Cornerstone of An Author’s Platform »

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design — With literally millions of books for sale online, a book marketing strategy is more important than ever. You should be thinking about marketing your book even as you finish up your manuscript, and your marketing plan should include building your author platform. An established platform …

Geoff Habiger, November 2017
Data Protection: A Cautionary Tale »

PUBLISHED NOVEMBER 2017 by Geoff Habiger, Senior Partner, Artemesia Publishing LLC — Several years ago, my business computer’s hard drive, where I kept all my important files, crashed. While I had some backups, they were mostly out of date because I was just too busy (or too lazy) to get them done. It was a …

Deb Vanasse, October 2017
License Your Content »

PUBLISHED OCTOBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine – More independent publishers should consider licensing arrangements as an alternative revenue source, as the returns can be significant. Amid the everyday challenges of acquisition, production, and marketing, publishers may overlook a significant revenue stream: the licensing of content. “Books are the headwaters of the …

Alexa Schlosser, October 2017
IBPA Roundtable: Job Juggling »

PUBLISHED OCTOBER 2017 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine – Being a publisher often means you do more than just publish. Below, six IBPA members discuss how they’ve found alternative ways to make money. If publishing is not your main source of revenue, how do you juggle your day job with your …

Ebonye Gussine Wilkins, October 2017
Making Money in Your Sleep »

PUBLISHED OCTOBER 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press With a little extra work, you can figure out the best kind of alternative revenue stream for your business. An alternative revenue stream can mean many different things (and be called by a number of names), but my favorite way to define it is …

Sheenu Srinivasan, October 2017
Authors and Publishers: Finding a Common Ground »

PUBLISHED OCTOBER 2017 by Sheenu Srinivasan, Author, THE BHAGAVAD GITA: A THREAD THROUGH THE EIGHTEEN GEMS, YAKSHA PRASHNA – The publishing industry should set guidelines to establish a standard practice that makes the overall experience more rewarding, efficient, productive, objective, professional, and pleasant for both author and publisher. The book industry in the US generated a …

Lee Foster, October 2017
Monetize Your Writing and Photo Content in 11 Steps »

PUBLISHED OCTOBER 2017 by Lee Foster, Author, AN AUTHOR’S PERSPECTIVE ON INDEPENDENT PUBLISHING – 1. Get your writing organized into a book, and get the book securely set up directly as print on demand in Amazon CreateSpace (for Amazon’s huge worldwide audience) and in IngramSpark (for bookstores and libraries). Tip: You will want to use print on …

K. Sean Buvala, October 2017
Business Development: More Than Book Sales »

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER – Your book can become a tool for more speaking opportunities. Here are 10 candid tips to guide you in the right direction. Many years ago, I had a business lunch with some decision makers for a local organization. They were meeting with me as a favor to …

Angela Bole, September 2017
Director’s Desk: Staying Inspired »

PUBLISHED SEPTEMBER 2017 by Angela Bole, CEO, Independent Book Publishers Association – As you read through this issue of IBPA Independent, I invite you to consider what you do each year to inspire and motivate yourself to innovate and move forward in your chosen profession of publishing. In other words, what are you doing to …

Deb Vanasse, September 2017
Workflow Solutions: Software to the Rescue »

PUBLISHED SEPTEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent – Finding a comprehensive publishing software solution can be nearly impossible—and often unnecessary. Most publishers employ piecemeal solutions that fit their segment and scale. Imagine a software solution that would manage every facet of publishing—manuscript development, printing, distribution, invoicing. A solution that would provide a breakeven …

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