Article Category - "Business Management"


Independent Articles
Robert Broder, November/December 2018
How I Stumbled Into Art Directing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Robert Broder, Editor & Founder, Ripple Grove Press — Founder of Ripple Grove Press shows you how to collaborate with illustrators to design a great book. We started Ripple Grove Press because we wanted to publish books that children and parents could read over and over. We loved the timeless feel …

Ebonye Gussine Wilkins , November/December 2018
What Technology Can and Can’t Do for the Editing Process »

PUBLISHED NOVEMBER/DECEMBER 2018 by Ebonye Gussine Wilkins, Founder, August Rose Press — Make sure to know all the benefits and disadvantages that technology can offer for the editing process before committing to any software. Editing is impossible to get around as a publishing professional. Whether you’re a writer or a publisher, getting a book to …

Anthony Pomes, November/December 2018
Citizen Square »

PUBLISHED NOVEMBER/DECEMBER 2018 by Anthony Pomes, Vice President of Marketing/Rights/PR, Square One Publishers — Square One Publishers President Rudy Shur successfully built a strong independent publishing company through buying other small independents and bringing on new authors. Square One Publishers finds itself at an interesting moment in its 18-year history. Following the acquisition this past …

Matt Baehr, November/December 2018
Innovations in Publishing Technology and Book Manufacturing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

John Parsons, November/December 2018
Is Augmented Print Right for Books? »

PUBLISHED NOVEMBER/DECEMBER 2018 by John Parsons, Writer/Consultant at IntuIdeas — AP connections are getting easier, but book publishers need to ask questions before adopting it. Book publishers, authors, and their readers live in a world where print is only one of many, many ways we communicate with other humans. Since the invention of the telegraph …

Deb Vanasse, November/December 2018
Blockchain: What Publishers Need to Know »

PUBLISHED NOVEMBER/DECEMBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Blockchain technology is new, and many are predicting that it will bring genuine disruption to the publishing industry in the coming years. Proponents liken the emergence of blockchain to the advent of the public internet, creating a new paradigm for doing business. No longer …

Angela Bole, September/October 2018
A Look into IBPA Board Discussions »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole provides insight into the most recent meeting agenda for the IBPA Board of Directors. Every year, I like to provide IBPA members with a clear look at an IBPA Board of Directors meeting agenda. IBPA’s Board of Directors is a …

Shannon Okey, September/October 2018
Distribution Is About Finding Your Tribe »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press — In this article, the founder of Cooperative Press shows you how to get your book in front of the right people. Distribution has probably been the most frequently mentioned problem raised by members during my last four years on the IBPA Board of Directors. Finding …

Deb Vanasse, September/October 2018
Ready for Distribution? »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

Steve Gillen, September/October 2018
What You Need to Know About Endorsements »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — Changing methods and media of advertising has changed the application of the basic principles of endorsements. Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that …

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