Article Category - "Business Management"


Independent Articles
Cory Schulman, July/August 2018
The Advantages of Independent Publishers Using Focus Groups »

PUBLISHED JULY/AUGUST 2018 by Cory Schulman, Owner, BestSellerPublications.com — Helpful tips for independent publishers about how to obtain focus groups and why they are so important A focus group can help authors understand how their manuscript is perceived from a reader’s perspective. Members of a focus group read manuscripts and provide objective feedback on the …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Deb Vanasse, July/August 2018
Diversity Resources To Connect Authors from Underrepresented Communities with Publishers »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Below, you’ll find a helpful list of programs and initiatives that connect authors from underrepresented communities with publishers. Authors from underrepresented communities want to be heard. Publishers want to help them find an audience. By offering awards, mentorships, scholarships, and grants, as well as …

Deb Vanasse, July/August 2018
Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Are independent publishers making strides toward engaging more diverse audiences? IBPA asked a sample of IBPA Benjamin Franklin Award™-winning authors and publishers to weigh in on diversity and inclusion in the publishing industry. Here’s what they had to say. Goodreads, Kirkus Reviews, and The …

Manny Luftglass, May/June 2018
How to Get Started Publishing Books for Others »

PUBLISHED MAY/JUNE 2018 by Manny Luftglass, Author/Publisher — Three misconceptions authors have, six tips for starting the process, and why it’s OK if you don’t make any money. Congratulations—if you’re reading this, you’ve probably successfully published your own book. Now that you have the experience, is it time to offer your services to others? Fortunately, …

Chet Davis, May/June 2018
Is Your Platform Safe? »

PUBLISHED MAY/JUNE 2018 by Chet Davis, Technology Teacher and Speaker — Protecting your independent publishing business from hackers and piracy Is your login on the list of the riskiest passwords? If you’re using “123456” or the word “password,” then the answer is yes. You’re using the two most commonly used passwords—and they’ve been in the …

Tricia Reeks, May/June 2018
What I’ve Learned Owning a Small Press »

PUBLISHED MAY/JUNE 2018 by Tricia Reeks, Founder of Meerkat Press — Valuable lessons about independent publishing from a seasoned industry professional As a small press owner who came into the publishing business with no previous experience, to say I had a lot to learn is the understatement of the century. Fast forward a couple of …

Alexa Schlosser, January/February 2018
The Power of Self-Publishing »

PUBLISHED JANUARY/FEBRUARY 2018 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — David Emerald Womeldorff and Donna Zajonc are the power couple behind the bestselling self-published book The Power of TED* (*The Empowerment Dynamic), which hit 100,000 copies in print late last year. But success didn’t happen overnight. In September 2005, guests at David Emerald …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Brooke Warner, January/February 2018
Tracking the Wins: Looking Back on 10 Years of Independent Publishing »

PUBLISHED JANUARY/FEBRUARY 2018 by Brooke Warner, Publisher, She Writes Press — In 2007, an aspiring author reached out to me to ask for support in self-publishing her book. I was still working in traditional publishing at the time, but I’d started to consult on the side. She was adamantly indie, wanting to forego the traditional …

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