Article Category - "Business Management"


Independent Articles
Angela Bole, September/October 2018
A Look into IBPA Board Discussions »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole provides insight into the most recent meeting agenda for the IBPA Board of Directors. Every year, I like to provide IBPA members with a clear look at an IBPA Board of Directors meeting agenda. IBPA’s Board of Directors is a …

Shannon Okey, September/October 2018
Distribution Is About Finding Your Tribe »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press — In this article, the founder of Cooperative Press shows you how to get your book in front of the right people. Distribution has probably been the most frequently mentioned problem raised by members during my last four years on the IBPA Board of Directors. Finding …

Deb Vanasse, September/October 2018
Ready for Distribution? »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

Steve Gillen, September/October 2018
What You Need to Know About Endorsements »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — Changing methods and media of advertising has changed the application of the basic principles of endorsements. Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that …

Cory Schulman, July/August 2018
The Advantages of Independent Publishers Using Focus Groups »

PUBLISHED JULY/AUGUST 2018 by Cory Schulman, Owner, BestSellerPublications.com — Helpful tips for independent publishers about how to obtain focus groups and why they are so important A focus group can help authors understand how their manuscript is perceived from a reader’s perspective. Members of a focus group read manuscripts and provide objective feedback on the …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Deb Vanasse, July/August 2018
Diversity Resources To Connect Authors from Underrepresented Communities with Publishers »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Below, you’ll find a helpful list of programs and initiatives that connect authors from underrepresented communities with publishers. Authors from underrepresented communities want to be heard. Publishers want to help them find an audience. By offering awards, mentorships, scholarships, and grants, as well as …

Deb Vanasse, July/August 2018
Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Are independent publishers making strides toward engaging more diverse audiences? IBPA asked a sample of IBPA Benjamin Franklin Award™-winning authors and publishers to weigh in on diversity and inclusion in the publishing industry. Here’s what they had to say. Goodreads, Kirkus Reviews, and The …

Manny Luftglass, May/June 2018
How to Get Started Publishing Books for Others »

PUBLISHED MAY/JUNE 2018 by Manny Luftglass, Author/Publisher — Three misconceptions authors have, six tips for starting the process, and why it’s OK if you don’t make any money. Congratulations—if you’re reading this, you’ve probably successfully published your own book. Now that you have the experience, is it time to offer your services to others? Fortunately, …

Chet Davis, May/June 2018
Is Your Platform Safe? »

PUBLISHED MAY/JUNE 2018 by Chet Davis, Technology Teacher and Speaker — Protecting your independent publishing business from hackers and piracy Is your login on the list of the riskiest passwords? If you’re using “123456” or the word “password,” then the answer is yes. You’re using the two most commonly used passwords—and they’ve been in the …

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