Article Author - "Wogahn, David"


Independent Articles
David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

David Wogahn, April 2015
Seven Habits of Smart Metadata Managers »

PUBLISHED APRIL 2015 by David Wogahn, digital publishing consultant In an increasingly online world, metadata best practices go beyond fields in an ONIX record and pertain to how we create, present, and maintain information about ourselves as authors and publishers. Accordingly, I believe we need to define metadata more broadly and develop new habits to ensure …

David Wogahn, September 2013
Sell More E-Books by Using All Categories Each Bookseller Allows »

When people shop on the virtual shelves of Amazon, Barnes & Noble, Apple, or Kobo, chances are that they are looking for books within a specific category. Categories constitute one the most important metadata elements for every book, and using the appropriate categories is critical for discoverability of e-books in online stores. Because major online …

David Wogahn, October 2012
Selling E-books Direct to Readers: Options and Considerations »

As the rules of publishing continue to be rewritten, selling digital products directly to consumers can offer a chance to improve margins, generate additional revenue through upselling, and learn more about your customers. And depending on the type of e-books you sell, it may give you more control over pricing. I often see publishers recoil …

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