Article Author - "Wesley, Mark"


Independent Articles
Mark Wesley, December, 2017
Board Member’s Memo: Build Your Publishing Company with Inbound Marketing »

PUBLISHED DECEMBER 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — You are about to release some of your titles. Wow, what an accomplishment! You should be aware that if your goal is to earn a profit from your work and the work of your authors, you’ve only just begun. Hopefully, you …

Mark Wesley, April 2017
Board Member’s Memo: Envision the Future of Your Company »

PUBLISHED APRIL 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — What was your dream when you started your publishing company? Is your dream still alive, or are you stuck in the day-to-day, tactical work of running a business? Have you been so busy doing the work that you have forgotten why …

Mark Wesley, July 2016
Board Member’s Memo: Know Your Customer »

PUBLISHED JULY 2016 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — Knowing your customer should be the foundation of all that you do with your marketing and, for that matter, your company. Unfortunately, people skip this part and proceed to do a lot of activities that may be detrimental to their bottom …

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