Article Author - "Wesley, Mark"


Independent Articles
Mark Wesley, April 2017
Envision the Future of Your Company »

PUBLISHED APRIL 2017 by Mark Wesley, publisher, business development coach, and marketing strategist IBPA Board Member’s Memo What was your dream when you started your publishing company? Is your dream still alive, or are you stuck in the day-to-day, tactical work of running a business? Have you been so busy doing the work that you …

Mark Wesley, July 2016
Know Your Customer »

PUBLISHED JULY 2016 by Mark Wesley, publisher, business development coach, and marketing strategist IBPA Board Member’s Memo Knowing your customer should be the foundation of all that you do with your marketing and, for that matter, your company. Unfortunately, people skip this part and proceed to do a lot of activities that may be detrimental …

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