Article Author - "VanAuken, Brad"

or Article Tags


Independent Articles
Brad VanAuken, April 2015
The Language of Branding »

PUBLISHED APRIL 2015 by Brad VanAuken, president & founder, BrandForward, Inc. It is important to establish a common brand-management vocabulary in your organization. The set of definitions below will facilitate communication with fewer misunderstandings and help communicate and reinforce key brand-management principles. Brand The American Marketing Association describes a brand as a “name, term, sign, …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed