Article Author - "Vanasse, Deb"


Independent Articles
Deb Vanasse, May/June 2018
Do-Overs: Rebranding and Repackaging »

PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Deb Vanesse, December 2017
Freelance Editors: Find and Cultivate Top-Notch Talent »

PUBLISHED DECEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers must understand the nuances of editing, search for the right talent, and foster good relationships to reap the benefits of a perfect editorial fit. Within the past decade, market changes have created a healthy supply of freelance editorial talent. But in the wide-open …

Deb Vanasse, November 2017
Shelf Space: How Booksellers Decide »

PUBLISHED NOVEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Indie bookstores are thriving today. If indie publishers want to get their foot in the door, they need to understand the factors booksellers weigh when deciding which books to stock. Forget the gloom-and-doom forecasts of a few years back. In the digital age, independent …

Deb Vanasse, October 2017
License Your Content »

PUBLISHED OCTOBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — More independent publishers should consider licensing arrangements as an alternative revenue source, as the returns can be significant. Amid the everyday challenges of acquisition, production, and marketing, publishers may overlook a significant revenue stream: the licensing of content. “Books are the headwaters of the …

Deb Vanasse, September 2017
Workflow Solutions: Software to the Rescue »

PUBLISHED SEPTEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Finding a comprehensive publishing software solution can be nearly impossible—and often unnecessary. Most publishers employ piecemeal solutions that fit their segment and scale. Imagine a software solution that would manage every facet of publishing—manuscript development, printing, distribution, invoicing. A solution that would provide a …

Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Deb Vanasse, July 2017
How to Work with a Book Designer »

PUBLISHED JULY 2017 By Deb Vanasse, Reporter, IBPA Independent – To achieve designs that help books get noticed in a crowded marketplace, publishers need to choose a designer well-suited to their project and foster an environment of open communication and collaboration. Everyone knows the cliché about not judging books by their covers. But, in fact, …

Deb Vanasse, June 2017
Book Awards: A Not-So-Trivial Pursuit »

PUBLISHED JUNE 2017 by Deb Vanasse, Reporter, IBPA Independent Navigating the world of awards in book publishing is no easy feat. How can you make the most of your submissions and stand out from the crowd? “Greatness is difficult to measure,” novelist Aharon Appelfeld said. Yet there’s much to be said for the attempt to …

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