Article Author - "Vanasse, Deb"


Independent Articles
Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

Deb Vanasse, March 2017
Publishing by the Numbers »

PUBLISHED MARCH 2017 by Deb Vanasse, Reporter, IBPA Independent A media company uses propriety algorithms to identify trending topics, then assigns nonfiction book projects to freelancers to meet the demand. A pair of authors create an algorithm to identify the elements of bestselling novels. Publishers mine the data generated by e-book readers to inform editorial …

Deb Vanasse, February 2017
Organizational Value »

PUBLISHED FEBRUARY 2017 by Deb Vanasse, Staff Reporter, IBPA Independent If you’re aiming to start a business, publishing has great appeal. With a manuscript and access to print-on-demand and e-publishing technologies, you have a product and, in theory, access to a large market. Capital investments are minimal, and there’s the tantalizing prospect of a breakout book …

Deb Vanasse, January 2017
The Complex World of Distribution Partnerships »

PUBLISHED JANUARY 2017 by Deb Vanasse, Founder, Running Fox Books Warehousing, orders, fulfillment, payment, shipping, returns. From a publisher’s perspective, the complex system through which books enter the marketplace can seem daunting. By partnering with a book distributor, independent publishers can gain access to this system and stand to benefit from the advice of industry …

Deb Vanasse, December 2016
Print Production: An Array of Options »

PUBLISHED DECEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter The flexible nature of independent publishing allows you to select the processes and printers that match your needs. To paraphrase Mark Twain’s famous quip, rumors of the death of print have been greatly exaggerated. As technological advances improve the quality and cost of production, print …

Deb Vanasse, November 2016
Meeting Mashup »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter IBPA INDEPENDENT staff reporter Deb Vanasse reached out to the IBPA membership to hear their thoughts on conventions and meetings. We received many great responses, some of which can be found here. Thank you to everyone who responded to our query. “It’s important that I …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Deb Vanasse, October 2016
Win By Design »

PUBLISHED OCTOBER 2016 by Deb Vanasse, IBPA Independent staff reporter Independent book publishers know that, despite the familiar expression, books are judged by their covers – as well as their interiors, and just about everything else. Professional-looking design plays a huge role in the potential success of a project. Author Kwame Alexander, recipient of the …

Deb Vanasse, September 2016
Legal Quandaries »

PUBLISHED SEPTEMBER 2016 by Deb Vanasse, IBPA Independent Staff Reporter Contracts, copyright, trademark, permissions—the legal challenges of publishing can seem overwhelming. But by taking a proactive stance and making the most of available resources, savvy publishers confront legal issues head-on. The Dotted Line At the heart of publishing is the author-publisher relationship. Clear, enforceable contracts …

Deb Vanasse, August 2016
Better Together »

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

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