Article Author - "Doherty, Tom"


Independent Articles
Tom Doherty, October 2014
Selling to Customers »

The time to begin thinking about selling a book comes long before the book is available to consumers, and even before acquisition of the content. Naturally, your first thoughts may center on considerations such as how good the content is and who will be interested in it. But while you think about attracting consumers you …

Tom Doherty, May 2014
Understanding Your Distributor »

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. When …

Tom Doherty, May 2013
Must-Do Moves Between Acquisition and Availability »

People like to talk about how much the publishing world has changed recently and how the rate of change is accelerating. Actually, it’s been in a constant state of change during the entire 30-year period I have been in the business. Although the focus on social media is a fairly recent development, the transition from …

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