Article Author - "Smith, Dana Lynn"


Independent Articles
Dana Lynn Smith, September 2012
Target Markets: Why and How to Define Multiple Markets for Every Book »

Target Markets: Why and How to Define Multiple Markets for Every Book September 2012 by Dana Lynn Smith   One of the most critical steps in developing an effective book marketing plan is identifying target markets. Since no book is “for everyone,” it’s important to figure out exactly who a particular book’s likely readers are. …

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