Article Author - "Castlen, Sharon"


Independent Articles
Robin Barlett and Sharon Castlen, June 2017
Checklist for Selling to Schools »

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. In the first installment of this series, we offered 10 tips for selling to libraries and schools. In this article, we’ll focus on author visits for …

Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. Click here to read Part Two. Part Three to be published in the August 2017 issue. Libraries and schools represent a tremendous …

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